As such, he has a few words of advice for the New York Red Bulls' Josmer Altidore, whose early-season performances are already drawing similar expectations. "Expectations can be hard, especially since Jozy is doing so well right now," Adu said. "He needs to learn not to get caught up in it. Honestly, when I first came into the league, I read every article written about me and I bought into the hype. That was the worst thing I could do for myself."
As Arroyave says, the fact that Altidore, who's played in just nine professional games with the Bulls, already has his own Adidas commercial, "is not only a sign of our culture, but also of MLS's lack of stars." The Bulls might be eager to show off their new star, he says, which is understandable given the marketability of "Next Big Thing" status. But as Adu warns, "trying to please everybody" can be taxing, both emotionally and physically.