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ESPN to Create New Channel in Britain
The Guardian, June 24th, 2009 3:15PM
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ESPN, which recently won the rights to show 46 Premier League matches in Britain next season, will set up a new stand-alone channel to screen the games as it seeks to build a powerful presence in British sport. Lynne Franks, the ESPN executive who brokered the Premier League deal, said: "Buying the Premier League rights is a huge step and we are excited to use that as a platform to move into [more] local live sport. Our intention is to launch an ESPN channel that will carry all the Premier League sport and also other sport."

Franks said the new ESPN channel, which will run alongside its existing UK channels ESPN Classic and ESPN America, will be available on every platform, including cable, satellite and Freeview. The company has already signed a wholesale deal with Sky, the leading sports provider in Britain, which is expected to offer the new channel to the six million or so customers who subscribe to its sports package, for a monthly fee of around $15.

 

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