Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Pele Still Seeking Big Payday at 68
Wall Street Journal , July 22nd, 2009 4PM

MOST READ

MOST COMMENTED

Pele, perhaps the greatest player ever in the world's most popular sport, is still hustling to make a living at the age of 68. The Brazilian legend recently signed a merchandising deal with Nomis, a little-known Swiss cleats manufacturer, in his latest effort to establish himself as a branded empire. During the 32 years since his retirement, Pele, once the most recognizable athlete in the world, has failed to leverage his fame into the vast fortune that other sports superstars like Michael Jordan enjoy today.

In some ways Pele himself is accountable for not capitalizing on his superstar status. While serving as an worldwide ambassador for soccer, he has never served as coach or a top team executive, or as a major television commentator in the spirit of ex-NFL great John Madden or golf's Johnny Miller. Many of Pele's attempts to score in the business world have also fallen short. He owned a construction company that went bust and a sports-marketing firm that collapsed amid a financial scandal. His product endorsements included a successful relationship with MasterCard but also a line of retro sportswear from Puma in 2005 that failed to take off. Pele can also blame the year of his birth, as his career ended just before the emergence of the modern sports-marketing behemoths currently filling athlete's pockets.

Defending the new Nomis deal, Pele says that he still possesses the branding power to compete in a youth-dominated industry. "My career gives my brand positive values and attributes and a message that goes from generation to generation," Pele said. "It's not like athletes now that are at the top of the game and then start playing badly. In my career, I have done it all. My message is clear from generation to generation. Pele is a guarantee."

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Blind Injury Not as Bad as Feared     
Manchester United on Thursday was boosted by the news that defender Daley Blind will be out ...
Parma Deducted Points for Missing Payments    
Serie A club Parma will be deducted between one and six points this season for failing ...
MLS MVP Finalists Still Alive     
For the first time since 2010, all three MLS MVP finalists still have a chance of ...
Toure, Ivory Coast Confirm AFCON Participation     
Manchester City will increase its efforts to extend Frank Lampard's loan from New York City FC ...
Marseille Officials Implicated in Raids     
Ligue 1 leader Marseille is still in shock after fifteen current and past officials at the ...
Report: Qatari Whistleblower Fears for Safety     
Former Qatar 2022 bid worker Phaedra Almajid fears for her safety after FIFA ethics judge Joachim ...
Report: FIFA's Anti-Corruption Case in 'Disarray'    
FIFA ethics judge Joachim Eckert and investigator Michael Garcia are meeting on Thursday to discuss the ...
Boca, River Square off in Copa Sudamericana Semis    
Buenos Aires archrivals River Plate and Boca Juniors are set to meet in the Copa Sudamericana ...
Report: Real to Receive $2 Million for Modric's Injury     
AS reports that FIFA will compensate Real Madrid with 1.6 million euros ($2 million) for the ...
Liverpool's Sturridge Out Six Weeks     
Liverpool striker Daniel Sturridge has picked up yet another injury and is now set to miss ...
>> Section 2 Around the Net Archives