Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Pele Still Seeking Big Payday at 68
Wall Street Journal , July 22nd, 2009 4PM

MOST READ

MOST COMMENTED

Pele, perhaps the greatest player ever in the world's most popular sport, is still hustling to make a living at the age of 68. The Brazilian legend recently signed a merchandising deal with Nomis, a little-known Swiss cleats manufacturer, in his latest effort to establish himself as a branded empire. During the 32 years since his retirement, Pele, once the most recognizable athlete in the world, has failed to leverage his fame into the vast fortune that other sports superstars like Michael Jordan enjoy today.

In some ways Pele himself is accountable for not capitalizing on his superstar status. While serving as an worldwide ambassador for soccer, he has never served as coach or a top team executive, or as a major television commentator in the spirit of ex-NFL great John Madden or golf's Johnny Miller. Many of Pele's attempts to score in the business world have also fallen short. He owned a construction company that went bust and a sports-marketing firm that collapsed amid a financial scandal. His product endorsements included a successful relationship with MasterCard but also a line of retro sportswear from Puma in 2005 that failed to take off. Pele can also blame the year of his birth, as his career ended just before the emergence of the modern sports-marketing behemoths currently filling athlete's pockets.

Defending the new Nomis deal, Pele says that he still possesses the branding power to compete in a youth-dominated industry. "My career gives my brand positive values and attributes and a message that goes from generation to generation," Pele said. "It's not like athletes now that are at the top of the game and then start playing badly. In my career, I have done it all. My message is clear from generation to generation. Pele is a guarantee."

 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Arsenal Leads EPL with 900 Injuries in 12 Seasons    
According to a report from PhysioRoom.com, which monitors sports team injuries, Premier League giant Arsenal has ...
Underdog BATE Bounces Back Against Bilbao     
Despite losing its opening game to FC Porto, 6-0, underdog BATE Borisov found itself right back ...
Bayern Bosses Slam CSKA's Empty Stadium     
Bayern Munich coach Pep Guardiola admitted there were few benefits to playing in an empty stadium ...
Diego Costa Ready to Play for Spain, Despite Mourinho     
Diego Costa on Wednesday declared himself fit to play for Spain despite club coach Jose Mourinho's ...
Totti: Man City's Tweet Inspired Me to Score    
AS Roma captain Francesco Totti claimed that Manchester City brought him luck by referencing him prior ...
PSG Tames Barca in UCL Thriller    
Paris Saint-Germain might finally have what it takes to win the UEFA Champions League, coach Laurent ...
The case for more female coaches in youth soccer    
Nicole Farley, who coaches at Southern California's Laguna United SC and Dana High School, says "I ...
Nasri to Miss a Month Following Surgery     
Manchester City midfielder Samir Nasri will miss a month after having groin surgery over the weekend. ...
Herrera Out as Man United Injury Crisis Worsens    
Manchester United midfielder Ander Herrera will be out for "weeks" with a fractured rib in yet ...
Giroud Signs Gunners Extension    
Goal.com reports that injured Arsenal striker Olivier Giroud has signed a two-year contract extension with the ...
>> Section 2 Around the Net Archives