The Unibond League club, which was formed in protest of the American-tinted takeover of Manchester United, explained this decision was prompted by the club's operating losses over the past two seasons. The club's Board issued a statement in May reading: "We need to raise more revenue but we don't want to do this by imposing unilateral ticket price increases - particularly in the current economic climate and in keeping with our philosophy of providing affordable football." The club set a £90 ($148) minimum for season tickets, £50 ($82) less than the 2008/09 season ticket price, but said supporters could contact them to discuss the price. The board recommended supporters pay £140 ($230), and more if they could afford it. So far, the plan appears a success. According to the club's website, FC United has earned £113,000 ($186,000), only £12,000 ($20,000) short of its stated goal.
The only other team to follow FC United's initiative so far has been another supporter-owned team - Scarborough Athletic, which formed a couple of years ago to replace Scarborough. Boro offers a range of price options, starting at £65 ($107) on its website. The club asks fans to "bear in mind that the club would probably have set fixed season ticket prices of £95."
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