Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Adidas and Puma Make Peace on Field
BBC, September 22nd, 2009 3:30PM

MOST READ

MOST COMMENTED

The longstanding feud between Adidas and Puma, companies started by rival brothers 60 years ago, simmered down with friendly soccer game. Employees of both companies shook hands and played a match in the Bavarian town of Herzogenaurach, where both are based. The match represented the first joint activity held by the two companies since 1948, when Adi and Rudolf Dassler left their shared business and started two rival firms.

The split of the Dassler's company also split the town, as residents proclaimed loyalty to one or the other of the only major employers. The game was held in support of the Peace One Day organization, which had its annual non-violence day on Monday, and ended 7-5. Teams were mixed with staff from both companies. Adidas boss Herbert Hainer played as a striker for the winning team, which also included Puma chief Jochen Zeitz in goal. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Steven Gerrard: 'Every Person Slips'    
Steven Gerrard says the slip that arguably ended Liverpool's title hopes and England being knocked out ...
La Liga Champ Eying Chicharito    
Mexican striker Javier Hernandez, who started just six Premier League games for Manchester United last season ...
No Charges for Moyes Over Bar Incident    
Former Manchester United coach David Moyes is in the clear after he was investigated over an ...
West Ham Acquires Ecuador World Cup Striker    
West Ham has finalized a $20 million transfer of Ecuador striker Enner Valencia from Mexican club ...
Bayern Boss Not Allowed To Board Plane to USA    
Bayern Munich executive board chairman Karl-Heinz Rummenigge, along with six youth players and three crew members ...
Thai Refs Must Swear Oath to Buddha     
Thailand's soccer federation bosses have made more than 100 referees swear an oath of honesty at ...
Scolari Gets a Job    
Luiz Felipe Scolari, who resigned as Brazil coach after its disastrous 2014 World Cup campaign, has ...
World Cup Runner-up Coach Steps Down    
Alejandro Sabella, who guided Argentina to the World Cup final in Brazil, has decided to quit ...
Ronaldinho on the Move    
Former World Player of the Year Ronaldinho has left Atletico Mineiro. The 34-year-old former Barcelona, AC ...
Beer Approved in the Big House    
Normally, alcohol sale and consumption is strictly forbidden inside the University of Michigan's stadium, but beer ...
>> Section 2 Around the Net Archives