Martin Tyler, one of the great names in British broadcasting, will be the lead play-by-play voice for ESPN's English-language coverage of the 2010 World Cup in South Africa. Many young Americans will know Tyler as one of the voice-over commentators for the popular EA Sports FIFA video game series on PS3 and Xbox 360.

Tyler has called matches at every World Cup since 1978 when he worked for ITV. He has been with the London-based Sky Sports network since its launch in 1991.  His arrival at Sky Sports coincided with the formation of the Premier League and Sky's acquisition of the EPL's broadcast rights.

"Martin Tyler is one of the top English-language soccer commentators in the world," said Jed Drake, ESPN senior vice president and executive producer, event production. "His experience, authentic style and in-depth knowledge of the game will help elevate ESPN's presentation of the 2010 FIFA World Cup, informing and entertaining our viewers in the United States."