Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
FIFA fends off 'ambush' ads
BBC, March 22nd, 2010 12:12PM

MOST READ

MOST COMMENTED

Kulula, a South African budget airline known for funny and colorful ads, was told by FIFA that it infringed its 2010 World Cup trademark by calling itself "Unofficial National Carrier of the You-Know-What." It also had on its web site pictures of stadiums, vuvuzelas and national flags. According to a kulula.com's spokeswoman, FIFA said the airline could not use the symbols - even the word "South Africa." FIFA said the images taken together were "ambush marketing."

"For the record, Fifa did not tell Kulula that they could not use soccer balls, or the word 'South Africa', or the Cape Town stadium, or the national flag or vuvuzelas," said a statement from FIFA. It was the combination of these elements that were banned, the statement said.

Heidi Brauer, a marketing manager of Comair Limited, a holding company for kulula.com and British Airways in South Africa, told the BBC: "We're surprised by this FIFA complaint but have to be respectful because FIFA has very stringent rules." But she said that many people across the country had criticized FIFA's move, saying it did not own South Africa's soccer stadiums, soccer balls or vuvuzelas (a South African plastic trumpet used by  fans).

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Mourinho Questions Man City's Transfer Policy     
Chelsea coach Jose Mourinho suggested that rival Manchester City is not adhering to UEFA's Financial Fair ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
Ronaldo: Cristiano Junior Prefers Messi     
Real Madrid forward Cristiano Ronaldo, who on Monday was named the 2014 Ballon D'Or winner, revealed ...
Debuchy to Miss Three Months     
Arsenal coach Arsene Wenger on Wednesday revealed that right back Mathieu Debuchy is set to miss ...
Spurs Fights Back to Win Third-Round Replay     
Tottenham on Wednesday fought back from two goals down to beat Burnley, 4-2, in an FA ...
>> Section 2 Around the Net Archives