Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
FIFA fends off 'ambush' ads
BBC, March 22nd, 2010 12:12PM

MOST READ

MOST COMMENTED

Kulula, a South African budget airline known for funny and colorful ads, was told by FIFA that it infringed its 2010 World Cup trademark by calling itself "Unofficial National Carrier of the You-Know-What." It also had on its web site pictures of stadiums, vuvuzelas and national flags. According to a kulula.com's spokeswoman, FIFA said the airline could not use the symbols - even the word "South Africa." FIFA said the images taken together were "ambush marketing."

"For the record, Fifa did not tell Kulula that they could not use soccer balls, or the word 'South Africa', or the Cape Town stadium, or the national flag or vuvuzelas," said a statement from FIFA. It was the combination of these elements that were banned, the statement said.

Heidi Brauer, a marketing manager of Comair Limited, a holding company for kulula.com and British Airways in South Africa, told the BBC: "We're surprised by this FIFA complaint but have to be respectful because FIFA has very stringent rules." But she said that many people across the country had criticized FIFA's move, saying it did not own South Africa's soccer stadiums, soccer balls or vuvuzelas (a South African plastic trumpet used by  fans).

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
New York passes goal-anchoring law    
New York Governor Andrew Cuomo has signed a bill late that requires the state to come ...
Gervinho Tries to Smuggle Woman into Italy     
Apparently, AS Roma and Ivory Coast forward Gervinho tried and failed to smuggle a woman onto ...
Report: Wilshere Out Two-Three Months     
The Guardian on Monday reported that Arsenal midfielder Jack Wilshere, who went off injured in the ...
Enrique: Messi to Play Different Positions for Barca    
Lionel Messi will be used both as the main striker as well as a wide forward ...
Valcke: FIFA's Reputation is Damaged    
FIFA general secretary Jerome Valcke on Tuesday acknowledged that it could take "years" to rebuild FIFA's ...
Ribery Rips FIFA's Ballon d'Or     
Bayern Munich winger Franck Ribery expects teammates Arjen Robben and Manuel Neuer to miss out on ...
Pellegrini: Aguero 'One of the Best in the World'    
Manuel Pellegrini hailed hat-trick hero Sergio Aguero for rescuing Manchester City's UEFA Champions League hopes with ...
Mourinho Hails 'Complete' Chelsea     
Jose Mourinho hailed the 'complete' performance of his players as Chelsea sealed first-place in Group G ...
Report: Real Beats Barca to Promising Youngster    
Real Madrid has beaten Barcelona to the signing of promising youngster Marco Asensio, in what Spanish ...
Guardiola Hopes Messi Stays at Barca     
Bayern Munich coach Pep Guardiola said he hopes "with all my heart" that Lionel Messi ends ...
>> Section 2 Around the Net Archives