Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Future of MLS and U.S. soccer looks bright
The Huffington Post, March 23rd, 2010 2:19AM

MOST READ
TAGS:  mls

MOST COMMENTED

Joe Favorito, a longtime sports and entertainment communications, marketing and branding consultant, hails the MLS labor settlement and sees a bright future for soccer in the USA. MLS and the players union did what few other sports have been able to do: settle discussions without a work stoppage. And on the same weekend the New York Red Bulls opened their new stadium. In addition, the launch of a new franchise in Philadelphia, the continued growth of success stories in the Pacific Northwest, and the World Cup, "can maybe, just maybe position soccer for its growth to the next level in 2010 and beyond."

The long dormant New York market (despite a run to the finals in 2008) will get a breath of fresh air with the new stadium. The biggest boost in the Northeast will be in Philly, where both men's and women's expansion teams begin play this year and a new stadium is on the horizon.

Arguably the best launch of any sports franchise took place in Seattle last year with the Sounders. In the next two years, MLS gets to replicate and grow that success in Vancouver and Portland. The blueprint is there and hopefully that halo as well will expand, writes Favorito.

And then there's this summer's World Cup, the effects of which could and should spill over to marketing and branding success for the sport. North American domestic TV, English and Spanish, put up big numbers for rights fees and will be testing 3D TV. Quality international friendlies will abound in MLS stadiums, and soccer will have another window to shine and shows its wares to a casual sports fan like never before, on multiple platforms. Of course the success of the U.S. team will also help. Will brands use this platform to activate with MLS or the sport? That is TBD, but the opportunity is there for sure.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Clasico to Break Records     
AS reports that Saturday's Clasico between Real Madrid and Barcelona at the Bernabeu in Madrid will ...
Dunga Names Neymar Brazil Captain    
Brazilian national team coach Dunga on Friday revealed that Neymar will retain the captain's armband when ...
Reports: Lampard Could Extend City Stay     
According to reports in England, Frank Lampard could be able to stay on loan at Manchester ...
Pogba Signs Three-Year Extension with Juve    
Juventus midfielder Paul Pogba on Friday signed a new deal that will keep him at the ...
Rio Ferdinand to Retire This Season    
Former England captain and Queens Park Rangers defender Rio Ferdinand has said he plans to retire ...
Garcia: Roma Must Respond Following Bayern "Accident"     
AS Roma coach Rudi Garcia on Friday admitted that his team has a long way to ...
Mourinho: Costa Could Play Against Man United    
Jose Mourinho on Friday revealed that Chelsea striker Diego Costa could play at Manchester United on ...
Enrique: Suarez to Make Barca Clasico Debut     
Barcelona coach Luis Enrique on Friday confirmed that Luis Suarez will play in Saturday's Clasico vs. ...
Sporting Demands UCL Replay     
Sporting Lisbon has lodged a formal complaint with UEFA demanding a replay of its UEFA Champions ...
FIFA Rankings: USA Falls to 23rd    
Jurgen Klinsmann's USA fell six places to 23rd in FIFA's international rankings following a pair of ...
>> Section 2 Around the Net Archives