Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
If Spain wins, bank customers profit
CNN.com, March 31st, 2010 2:51AM

MOST READ

MOST COMMENTED

New sponsors of the Spain's national team include an American car-maker and a bank whose customers will profit if Spain lifts this summer's World Cup. Banesto bank has launched a new credit card -- red like the team's jersey. Clients who spend a certain amount on the card can get an official team jersey for free. The bank in February and March also collected more than a billion dollars in new deposits on the promise they would earn 3 percent interest now, but 4 percent if Spain becomes world champion.

Spain is a perennial underachiever at the World Cup. But after winning the 2008 European Championship and a firm favorite going into this summer's finals in South Africa, Spain is cashing in on unprecedented sponsorship income.

"Until 2008, Real Madrid and FC Barcelona were seen as the only big soccer showcases here. Now Spain's national team is even a bigger draw," says Jesus Samper, president of Grupo Santa Monica Sports, which manages the Spanish team's rights for Spain's football federation.

When Spain recently beat France -- in Paris -- the game had a 48 percent rating on Spanish television, with 9 million viewers, almost half of everyone watching TV at that time. The team already has raked in $80 million from sponsors and TV rights. Another relatively new sponsor is Chevrolet, the American car-maker hoping to increase its 2 percent market share in Spain.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Steven Gerrard: 'Every Person Slips'    
Steven Gerrard says the slip that arguably ended Liverpool's title hopes and England being knocked out ...
La Liga Champ Eying Chicharito    
Mexican striker Javier Hernandez, who started just six Premier League games for Manchester United last season ...
No Charges for Moyes Over Bar Incident    
Former Manchester United coach David Moyes is in the clear after he was investigated over an ...
West Ham Acquires Ecuador World Cup Striker    
West Ham has finalized a $20 million transfer of Ecuador striker Enner Valencia from Mexican club ...
Bayern Boss Not Allowed To Board Plane to USA    
Bayern Munich executive board chairman Karl-Heinz Rummenigge, along with six youth players and three crew members ...
Thai Refs Must Swear Oath to Buddha     
Thailand's soccer federation bosses have made more than 100 referees swear an oath of honesty at ...
Scolari Gets a Job    
Luiz Felipe Scolari, who resigned as Brazil coach after its disastrous 2014 World Cup campaign, has ...
World Cup Runner-up Coach Steps Down    
Alejandro Sabella, who guided Argentina to the World Cup final in Brazil, has decided to quit ...
Ronaldinho on the Move    
Former World Player of the Year Ronaldinho has left Atletico Mineiro. The 34-year-old former Barcelona, AC ...
Beer Approved in the Big House    
Normally, alcohol sale and consumption is strictly forbidden inside the University of Michigan's stadium, but beer ...
>> Section 2 Around the Net Archives