Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
If Spain wins, bank customers profit
CNN.com, March 31st, 2010 2:51AM

MOST READ

MOST COMMENTED

New sponsors of the Spain's national team include an American car-maker and a bank whose customers will profit if Spain lifts this summer's World Cup. Banesto bank has launched a new credit card -- red like the team's jersey. Clients who spend a certain amount on the card can get an official team jersey for free. The bank in February and March also collected more than a billion dollars in new deposits on the promise they would earn 3 percent interest now, but 4 percent if Spain becomes world champion.

Spain is a perennial underachiever at the World Cup. But after winning the 2008 European Championship and a firm favorite going into this summer's finals in South Africa, Spain is cashing in on unprecedented sponsorship income.

"Until 2008, Real Madrid and FC Barcelona were seen as the only big soccer showcases here. Now Spain's national team is even a bigger draw," says Jesus Samper, president of Grupo Santa Monica Sports, which manages the Spanish team's rights for Spain's football federation.

When Spain recently beat France -- in Paris -- the game had a 48 percent rating on Spanish television, with 9 million viewers, almost half of everyone watching TV at that time. The team already has raked in $80 million from sponsors and TV rights. Another relatively new sponsor is Chevrolet, the American car-maker hoping to increase its 2 percent market share in Spain.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Clasico to Break Records     
AS reports that Saturday's Clasico between Real Madrid and Barcelona at the Bernabeu in Madrid will ...
Dunga Names Neymar Brazil Captain    
Brazilian national team coach Dunga on Friday revealed that Neymar will retain the captain's armband when ...
Reports: Lampard Could Extend City Stay     
According to reports in England, Frank Lampard could be able to stay on loan at Manchester ...
Pogba Signs Three-Year Extension with Juve    
Juventus midfielder Paul Pogba on Friday signed a new deal that will keep him at the ...
Rio Ferdinand to Retire This Season    
Former England captain and Queens Park Rangers defender Rio Ferdinand has said he plans to retire ...
Garcia: Roma Must Respond Following Bayern "Accident"     
AS Roma coach Rudi Garcia on Friday admitted that his team has a long way to ...
Mourinho: Costa Could Play Against Man United    
Jose Mourinho on Friday revealed that Chelsea striker Diego Costa could play at Manchester United on ...
Enrique: Suarez to Make Barca Clasico Debut     
Barcelona coach Luis Enrique on Friday confirmed that Luis Suarez will play in Saturday's Clasico vs. ...
Sporting Demands UCL Replay     
Sporting Lisbon has lodged a formal complaint with UEFA demanding a replay of its UEFA Champions ...
FIFA Rankings: USA Falls to 23rd    
Jurgen Klinsmann's USA fell six places to 23rd in FIFA's international rankings following a pair of ...
>> Section 2 Around the Net Archives