Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Second-year league sees progress
by Paul Kennedy, April 7th, 2010 4:47PM

MOST READ
TAGS:  soccer business, wps

MOST COMMENTED

[WPS] On the eve of Women's Professional Soccer's second season, Commissioner Tonya Antonucci says the league is moving in a positive direction. Despite a poor economic climate and the loss of the 2009 regular-season champion Los Angeles Sol, which folded, she says all the trends look good ...

-- Season ticket sales are up 20 percent for returning teams.
-- Local sponsorship sales are up 150 percent for returning teams.
-- Four of the eight teams have front-of-jersey sponsorship agreements (up from two in 2009).
-- Citi was added as a second founding sponsor.

Antonucci said WPS has set as a goal to boost attendance by 5-10 percent from last year's average of 4,600.

Such modest increases in ticket revenues, though, won't put much of a dent in the losses estimated to be the range of $1 million-$2 million for some teams.

Antonucci says the target for teams to break even or achieve profitability has been five years but last year's downturn in the economy hasn't helped matters.

She says the expansion target is 12 teams in 2012. The league is in the early stages of talks with two potential ownership groups in Los Angeles.

WPS's priority for 2011 expansion is the West Coast and Rockies, and it also looking at Denver, San Diego and Seattle, among other markets.

Right now, FC Gold Pride (based in Hayward, Calif.) is the only West Coast club.

"The metrics are trending in the right direction," said Antonucci, "despite the loss of the [Sol]."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: Chinese keeper's water break proves very costly    
Everything was going just fine for Chongqing Lifen, a club battling to avoid the relegation zone ...
NASL suspends its board chairman     
Aaron Davidson, one of the marketing executives charged in the U.S. Department of Justice's probe into ...
Morris scores again, but U.S. U-23s fall to France    
The U.S. U-23 national team gave up three early goals in a 3-1 loss to host ...
What They're Saying: FIFA spokesperson Walter De Gregorio    
"This for FIFA is good. It is not good in terms of image or reputation, but ...
Twenty for Canada 2015: New Zealand's Ali Riley    
Ali Riley is about as American as you can get. Born in Los Angeles. Product of ...
FIFA bombshell: seven arrested in Zurich, 14 indicted    
Zurich's Baur au Lac, the preferred hotel of FIFA executives, was raided in the early morning ...
What They're Saying: FIFA spokesperson Walter De Gregorio    
"Well, he is not dancing in his office. He is very calm, he is fully cooperative ...
ICYMI MLS: Gooch sighting; Drogba back on the radar    
Oguchi Onyewu, who is out of contract after being released by English club Charlton, trained with ...
MLS: This week ...    
The busiest midweek of the season to date -- three games -- kicks off Week 13 ...
Road to Vancouver: Brazil's Formiga picked for sixth time    
Formiga was picked to play in her sixth Women's World Cup for Brazil as she was ...
>> Soccer America Daily Archives