Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Second-year league sees progress
by Paul Kennedy, April 7th, 2010 4:47PM

MOST READ
TAGS:  soccer business, wps

MOST COMMENTED

[WPS] On the eve of Women's Professional Soccer's second season, Commissioner Tonya Antonucci says the league is moving in a positive direction. Despite a poor economic climate and the loss of the 2009 regular-season champion Los Angeles Sol, which folded, she says all the trends look good ...

-- Season ticket sales are up 20 percent for returning teams.
-- Local sponsorship sales are up 150 percent for returning teams.
-- Four of the eight teams have front-of-jersey sponsorship agreements (up from two in 2009).
-- Citi was added as a second founding sponsor.

Antonucci said WPS has set as a goal to boost attendance by 5-10 percent from last year's average of 4,600.

Such modest increases in ticket revenues, though, won't put much of a dent in the losses estimated to be the range of $1 million-$2 million for some teams.

Antonucci says the target for teams to break even or achieve profitability has been five years but last year's downturn in the economy hasn't helped matters.

She says the expansion target is 12 teams in 2012. The league is in the early stages of talks with two potential ownership groups in Los Angeles.

WPS's priority for 2011 expansion is the West Coast and Rockies, and it also looking at Denver, San Diego and Seattle, among other markets.

Right now, FC Gold Pride (based in Hayward, Calif.) is the only West Coast club.

"The metrics are trending in the right direction," said Antonucci, "despite the loss of the [Sol]."



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Three takeaways from USA-Norway    
Carli Lloyd once again flashed her goalscoring prowess to rally the USA from a 1-0 deficit ...
Road to Vancouver: Sweden stuns Germany at Algarve Cup    
The USA survived a scare from Norway, but Germany and Japan weren't so lucky, falling on ...
MLS and union headed deep into overtime    
Talks between representatives of MLS and the MLS Players Union continued Wednesday as they attempted to ...
Frank Klopas on Montreal miracle: 'God never sleeps'    
The Montreal Impact made history when it became the first Canadian team (and just third MLS ...
U.S. U-17s sitting pretty, so far     
The USA opened its qualifying campaign for the 2015 U-17 World Cup with a 5-0 win ...
Video Pick: The world's best free-kick taker?     
No one has scored more free-kick goals in European club play in the last two years ...
What They're Saying: Steve Bruce    
"Unfortunately Brady has fallen down a hole in the training ground and it looks an awful ...
Real Monarchs ink deal on new stadium site    
A week after a deal for a stadium at the Utah State Fairgrounds fell apart, Real ...
Crew Stadium gets a name 16 years later    
MLS's oldest soccer-specific stadium finally has a name of its own. Columbus Crew SC has partnered ...
MLS Trade Central: Philly adds pair of youngsters    
The Philadelphia Union agreed to terms with Saint Louis University defender Raymond Lee and 18-year-old midfielder ...
>> Soccer America Daily Archives