Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
ESPN to pull out all stops at World Cup
AP, April 21st, 2010 12:32AM

MOST READ
TAGS:  soccer business, television, world cup

MOST COMMENTED

The World Cup on English-language television has come a long way over the last quarter century As recently as the 1986 World Cup, less than half the games were available on English-language television. When the 2010 World Cup kicks off on June 11, ESPN2 will go all-soccer for 24 hours leading up to the South Africa-Mexico opener.

ESPN will have 300 people working on-site for its World Cup coverage -- more than the BBC plans to send -- and it will ship a “SportsCenter” set to Johannesburg so its signature news show can air from South Africa.

“We’ve sort of pulled out all stops to make sure people pay attention this year," said John Skipper, ESPN’s executive vice president of content, "because we’re convinced when they pay attention, they’re going to fall in love with this. This is important to our company around the world. We have the rights in Brazil. We have the rights in much of Asia. This matters to us on our ‘SportsCenters’ around the world. This is a global effort for our company. Within the United States, the amount of shoulder programming, promotional commitment we have to this is beyond any event we’ve done in the past.”

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Ranieri Named Greece Coach     
Claudio Ranieri on Friday signed a two-year deal to manage Greece. The 62-year-old Italian replaces Fernando ...
West Ham's Carroll to Miss Four Months    
West Ham striker Andy Carroll is set to miss up to four months after suffering ankle ...
Pinto Quits Costa Rica     
Jorge Luis Pinto, who guided Costa Rica to a surprise quarterfinal finish at the World Cup ...
Cech to Fight for Chelsea Place    
Petr Cech has vowed to stay and fight for his place as his decade-long reign as ...
Mourinho: Drogba 'Belongs' to Chelsea    
Jose Mourinho on Friday admitted that he is considering re-signing Chelsea legend Didier Drogba, who is ...
Maradona Blasts Argentina's Coaching Decisions    
Former Argentina captain Diego Maradona, who famously inspired the Albiceleste to World Cup glory at the ...
FIFA Backs 2018 Russia World Cup     
FIFA on Friday said it remains committed to the 2018 World Cup in Russia, despite the ...
NBC Brings EPL to Movie Theaters    
NBC Sports and Fathom Events are teaming up to show English Premier League games on Saturday ...
Aguirre Named Japan Coach     
Former Mexico coach Javier Aguirre on Thursday was appointed head coach of the Japanese national team, ...
Swans Sign Montero    
Swansea on Thursday signed Ecuadorian winger Jefferson Montero on a four-year deal from Mexican club Morelia. ...
>> Section 2 Around the Net Archives