Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
ESPN to pull out all stops at World Cup
AP, April 21st, 2010 12:32AM

MOST READ
TAGS:  soccer business, television, world cup

MOST COMMENTED

The World Cup on English-language television has come a long way over the last quarter century As recently as the 1986 World Cup, less than half the games were available on English-language television. When the 2010 World Cup kicks off on June 11, ESPN2 will go all-soccer for 24 hours leading up to the South Africa-Mexico opener.

ESPN will have 300 people working on-site for its World Cup coverage -- more than the BBC plans to send -- and it will ship a “SportsCenter” set to Johannesburg so its signature news show can air from South Africa.

“We’ve sort of pulled out all stops to make sure people pay attention this year," said John Skipper, ESPN’s executive vice president of content, "because we’re convinced when they pay attention, they’re going to fall in love with this. This is important to our company around the world. We have the rights in Brazil. We have the rights in much of Asia. This matters to us on our ‘SportsCenters’ around the world. This is a global effort for our company. Within the United States, the amount of shoulder programming, promotional commitment we have to this is beyond any event we’ve done in the past.”

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Aguirre Named Japan Coach     
Former Mexico coach Javier Aguirre on Thursday was appointed head coach of the Japanese national team, ...
Swans Sign Montero    
Swansea on Thursday signed Ecuadorian winger Jefferson Montero on a four-year deal from Mexican club Morelia. ...
Orlando City Admits Robinho Talks     
Orlando City owner Flavio Augusto da Silva revealed that the MLS club is in advanced talks ...
Piazon Heads to Frankfurt on Loan    
Eintracht Frankfurt on Thursday signed Chelsea midfielder Lucas Piazon on a season-long loan. The Brazilian, 20, ...
Man City U21's Racism Claim to be Investigated    
The Croatian soccer federation (HNS) has said it will investigate Manchester City's claim that one of ...
Gareth Bale: La Liga Trumps English Premier League    
Real Madrid forward Gareth Bale believes Spain's La Liga is superior to the English Premier League ...
Report: CAS Could Reduce Suarez Ban    
An unnamed source from the Court of Arbitration for Sport (CAS) tells Goal.com that Luis Suarez's ...
Spurs Signs Vorm, Davies; Swans Sign Sigurdsson    
Tottenham Hotspur on Wednesday signed Dutch international goalkeeper Michel Vorm and Wales defender Ben Davies from ...
Stoke Signs Krkic From Barcelona    
Stoke City on Tuesday completed the signing of Bojan Krkic from Barcelona. Krkic, 23, became the ...
Report: Lampard Completes NYCFC Move     
Former Chelsea legend Frank Lampard has completed a move to new MLS franchise New York City ...
>> Section 2 Around the Net Archives