Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
New F50 adiZero introduced
May 12th, 2010 2:55AM

TAGS:  soccer business, world cup


[WORLD CUP COUNTDOWN] The World Cup is big business for a soccer manufacturer and FIFA sponsor like adidas, which recently reported that 2010 sales will rise at a “mid-single-digit” thanks in part to World Cup-related sales. Part of adidas' push includes the launch of its F50 adiZero, introduced Tuesday as the lightest soccer shoe ever.

Such stars as Lionel Messi and Jozy Altidore will be wearing the chameleon purple, white and electricity colorway at the World Cup. ("I can barely feel them on my feet," says Messi.)

"Fast vs. Fast" VIDEO

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
What They're Saying: Jurgen Klinsmann    
"Watching the MLS playoffs has been tremendously exciting. The games in the first round with the ...
Klinsmann: Nagbe is a 'great fit' for national team    
One of the standouts in the MLS playoffs has been Darlington Nagbe, who has helped the ...
What They're Saying: Didier Drogba    
"It's a different challenge [in MLS]. People think it's easy to play there. Believe me, it's ...
What They're Saying: Stocksbridge Park Steels chairman Allen Bethel    
"I can't believe what I've been seeing on Saturday nights. He's always on his own. Why ...
MLS: Sporting KC continues talks with five free agents    
Sporting Kansas City re-signed 12 of the 13 players it had options on -- all but ...
MLS: Orlando City declines option on Hall    
Stemming from the roster moves announced Wednesday, Orlando City SC may not look radically different in ...
MLS: Revs re-sign Kobayashi, send three to Portugal    
New England announced Wednesday it has renewed the options on 14 players, signed midfielder Daigo Kobayashi ...
Sacramento wants to show it's ready to roll    
While efforts by David Beckham's group to find land for a soccer stadium in Miami appear ...
Johnson scores again in Champions League    
Fabian Johnson scored in his second straight game for Borussia Moenchengladbach in the UEFA Champions League ...
USA names 20 for U-20 Women's World Cup qualifying    
Eight collegians and 12 youth club players comprise Coach Michelle French's roster for the U-20 Women's ...
>> Soccer America Daily Archives