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Time for a car wash
by Paul Kennedy, May 24th, 2010 4:02AM

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TAGS:  men's national team, soccer business, television, world cup


[USA 30] After eight days at Princeton University, the U.S. national team -- all 30 players still in contention -- broke camp Sunday and headed to Connecticut for Tuesday's friendly against the Czech Republic at Rentschler Field, where more than 28,000 tickets have been sold.

On Monday, U.S. players will use their stay in the Hartford area to visit nearby Bristol and the ESPN campus.

Five players -- captain Carlos Bocanegra, Landon Donovan, Tim Howard, Oguchi Onyewu and Jozy Altidore --  will take part in what is dubbed as the "car wash," the filming of interviews and segments to be used for various ESPN networks and programs.

Altidore has already been filmed for one of ESPN's special "This is SportsCenter" segments ...




0 comments
  1. Lloyd Elling
    commented on: May 24, 2010 at 9:43 a.m.
    28,000 tickets sold....HELP. Mexico plays four games in the USA in their preparation for the World Cup and averages over 60,000 fans. We have to compete for the Spanish speaking fans. Changes in our team pool must respond to this disparity.

  1. I w Nowozeniuk
    commented on: May 24, 2010 at 12:35 p.m.
    CT as a venue for this friendly? Great idea from a marketing minnow.

  1. Ric Fonseca
    commented on: May 24, 2010 at 1:10 p.m.
    Hey I "dubya" Nowozeniuk, how you doing? I agree with your comment and Lloyd Elling's! The spot with Altidore giving his jersey to the other dude is cheesy, and as for changing "our team pool...(sic) disparity, yup. I know that US Soccer has the resources to get a better PR outfit, contract one to push our "product" geez, they have hundreds of them in Chicago and NYC and as for having to compete with the Latino fans, I agree, however, US Soccer tends to move painfully slow in this area. As for the clip, it seems to me as if an in-house PR intern did the job, and ESPN just gave our MNT a little bit of lip service. It's also interesting to note that as the clip runs everyone is wearing street clothes, yet Altidore is the only one with a MNT jersey.... this is why it looks cheesy!

  1. Brian Herbert
    commented on: May 25, 2010 at 2:34 a.m.
    I'm curious as to why Clint Dempsey wasn't chosen by ESPN, and why Altidore, he had a seriously lackluster season? Why not Gomez or Torres? This is the problem with ESPN, Soccer is still just a sideline spectacle to their big four sports. They will promote what and who they think their "mainstream" sports audience will connect with, rather than going after the serious soccer fan. Get ready to hit mute during the World Cup!


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