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Academy for ticket salesmen launched
May 25th, 2010 12:27AM

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TAGS:  mls, soccer business, ussf division 2

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[MLS] Major League Soccer clubs launched academy programs to foster the development of youth players. Now the league has started an academy ... for ticket salesmen.

As the first ticket sales academy owned and operated by a U.S. pro league in the United States, the MLS National Sales Center will recruit and train ticket sales representatives and feature a 45-day curriculum consisting of classroom instruction and hands-on field work to prepare individuals for ticket sales positions with MLS clubs.

The program headed by MLS's Bryant Pfeiffer will be based in Blaine, Minn., and run in collaboration with the National Sports Center, which operates the Division II NSC Minnesota Stars.

Students will develop ticket sales strategies and conduct sales campaigns on behalf of MLS clubs, international events managed by Soccer United Marketing and NSC Minnesota, which replaced the Thunder as the Twin Cities D2 representative in 2010.

“MLS has a young sales force and too few entry-level employees are receiving the adequate sales training needed to be difference makers,” said Paul Mott, head of club services for MLS. “This program will become a ‘best practices’ laboratory, from which we can distribute interesting video, templates and tips in the area of sales culture, training, motivation and team building as a supplemental benefit to clubs in addition to access to trained and motivated salespeople.”

Pfeiffer, a member of MLS's Club Services department for the past three years, spent 14 years with the NBA’s Minnesota Timberwolves in a number of sales positions prior to joining MLS.



0 comments
  1. Dan Varney
    commented on: May 25, 2010 at 12:11 p.m.
    Rule No. 1. Do what you say you are going to do. Don't tell me, the season ticket holder, that you will stop by and say hi so we can put a face to a voice and then walk RIGHT past me on your way up the aisle. I don't really care if I know you or not, I just need to know that you are a man/woman of your word.

  1. Ric Fonseca
    commented on: May 25, 2010 at 12:22 p.m.
    They're kidding, right? Do the other major pro-sport groups have such a "academy?" A 45 day curriculum? Wow, it's almost as much time as a ten-week long academic quarter or short tem class! Whatever they'll think of next?!!? SALE ON!!!

  1. Robert Reeves
    commented on: May 25, 2010 at 12:26 p.m.
    And my Galaxy ticket agent, Bill A. should be the chief instructor

  1. Paul Wacker
    commented on: May 25, 2010 at 1:14 p.m.
    How do you sign up?


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