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U.S. fans can get their fix at Studio90
by Julian Quisquater, June 12th, 2010 3:35AM
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TAGS:  men's national team, television, world cup


[WEB VIDEO WATCH] Although the domestic television coverage of the 2010 World Cup is the most indepth American audiences have seen, for some diehard fans it simply isn't enough. If you're looking for even more coverage of the boys in stars and stripes in South Africa, head over to and check out its Studio90 web show.

Studio90 features two episodes daily. The first primarily looks behind the scenes at the U.S. training camp, and also features passion pieces documenting the events taking place in South Africa. The second daily show is called Studio90 Extra Time, and is devoted to interviews with U.S. players.

Studio90 is not without flaws, but the detailed coverage it provides for fans is refreshing for a sport that has never really received the level of exposure to match the likes of baseball, football, basketball and hockey.

The transitions between segments become a bit tiresome after a while, but the content that follows is usually worth the wait. I particularly enjoyed the interviews conducted in front of a live audience, as well as the segment on how the players are modifying their diet and fluid intake in order to acclimatize to the elevation in South Africa.

Studio90 host Aaron Heifetz doesn't have the robotic polish of a SportsCenter anchor, but his all-American charm and genuine enthusiasm make him a very watchable personality. He proudly wears a U.S. training jacket during many of his segments, and, like us, he's another fan along for the ride.

In other countries, national team coverage may be blasted endlessly from the major news networks. American fans can get their fix at Studio90.

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