Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Viewers double on ABC, ESPN and Univision
by Paul Kennedy, June 14th, 2010 1:04AM

MOST READ
TAGS:  mexico, television, world cup


[TELEVISION WATCH] It comes as no surprise, given the hype and extensive promotional efforts surrounding the World Cup, that the early broadcasts on ESPN, ABC and Univision have drawn record ratings and viewerships.

The USA-England game on ABC was the most-viewed first-round game ever with a 7.3 household rating and 12,956,000 viewers, based on fast nationals. It was the fifth most watched game on ABC after the 1999 Women's World Cup final (18 million viewers), the 1994 World Cup final (14.5 million), the 1994 World Cup second-round match between the USA and Brazil (13.7 million) and 2006 World Cup final (12 million).

Through five matches, ESPN and ABC averaged 3,427,000 households and 4,937,000 viewers -- up 95% and 108%, respectively, vs. the first five games of the 2006 World Cup.

Univision attracted 5.4 million viewers for the opening game between Mexico and host South Africa on Friday. Amazingly, the opening game was Friday's most-viewed program in these key markets Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento.

Its average audience of 4.0 million for the two games on Friday nearly doubled its audience for the first two games four years ago.



0 comments
  1. Kyr-Roger St.-Denis
    commented on: June 14, 2010 at 7:18 a.m.
    This article would be more informative if the comparisons were expressed in terms of ratings, rather than households. The number of households increases as the years go by; ratings, like percentages, are comparable over decades.

  1. Joe Grady
    commented on: June 14, 2010 at 8:07 a.m.
    "Amazingly, the opening game was Friday's most-viewed program in these key markets Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento." Amazingly???? Really? Not to me. Univision attracts Mexico fans and those fans are NOT USA fans.

  1. Ric Fonseca
    commented on: June 14, 2010 at 1:06 p.m.
    Both comments have a popint. Rating, like statistics (same-old-same-old?) can be and are manipulated depending on the target audience. But Joe Grady doesn't seem to understand, that the Friday game was "Amazingly..." the most viewed program, was simply and because it was broadcast at 7:00AM PT, at a time when people were supposedly going to work, thus many called in late, or called in sick, regardless the national target audience, and Mr. Grady, futbol is futbol no matter what the nationality! PLAY ON!!!

  1. Guillermo p Delapena
    commented on: June 16, 2010 at 1:48 p.m.
    That's right Joe Grady, and I would like to let you know, that I'm following the world cup on univision and I'm a USA fan and so are a lot of people I know, you don't know what you're talking about.

  1. JC Araujo
    commented on: June 16, 2010 at 4:14 p.m.
    Gents, there are many variables involved in why folks may watch Univision vs. ESPN. One variable at my work is that Univision feeds is visible through our firewall, where as ESPN feed has to come in via only approved providers. Everyone at work watches Univision because we can. IF ESPN removed the restrictions on their feeds then their ratings would go up... maybe. Anyone for soccer?


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying    
"The fact is that when you stay on your feet referees don't give penalties. The ref ...
Cruz Azul and Toluca draw in first leg    
[CONCACAF CHAMPIONS LEAGUE] The first leg of the 2014 Concacaf Champions final between Cruz Azul and ...
Full slate of Saturday games follows first midweek game    
[MLS: Week 7] A full slate of games Saturday follows the first midweek match of the ...
Union building to be successful for long term    
[MLS: Week 7] An extensive schedule of 36 Wednesday games begins this week with Philadelphia visiting ...
U.S. under-15 girls national team roster    
[NATIONAL TRAINING CENTER CAMP] U.S. under-15 girls national team coach B.J. Snow has called up 36 ...
Mexico pulls out win with pair of stoppage-time goals    
[USA UNDER-18 MEN] The U.S. under-18 men's national team suffered to a 4-3 defeat to Mexico ...
FC Dallas forward Span on USL PRO team of the week    
[DOWN ON THE FARM] In his debut since joining Orlando City from FC Dallas, Brian Span ...
What They're Saying    
"Anyone who messes around will stay at home, because it will mean that they can't handle ...
Sub invades field to stop goal    
[VIDEO PICK: Off the Post] A sub warming up near the goal runs onto the field ...
What They're Saying    
"I saw the devastation firsthand. So anyone who's saying they're not thinking about [the World Cup] ...
>> Soccer America Daily Archives