Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Viewers double on ABC, ESPN and Univision
by Paul Kennedy, June 14th, 2010 1:04AM

TAGS:  mexico, television, world cup


[TELEVISION WATCH] It comes as no surprise, given the hype and extensive promotional efforts surrounding the World Cup, that the early broadcasts on ESPN, ABC and Univision have drawn record ratings and viewerships.

The USA-England game on ABC was the most-viewed first-round game ever with a 7.3 household rating and 12,956,000 viewers, based on fast nationals. It was the fifth most watched game on ABC after the 1999 Women's World Cup final (18 million viewers), the 1994 World Cup final (14.5 million), the 1994 World Cup second-round match between the USA and Brazil (13.7 million) and 2006 World Cup final (12 million).

Through five matches, ESPN and ABC averaged 3,427,000 households and 4,937,000 viewers -- up 95% and 108%, respectively, vs. the first five games of the 2006 World Cup.

Univision attracted 5.4 million viewers for the opening game between Mexico and host South Africa on Friday. Amazingly, the opening game was Friday's most-viewed program in these key markets Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento.

Its average audience of 4.0 million for the two games on Friday nearly doubled its audience for the first two games four years ago.

  1. Kyr-Roger St.-Denis
    commented on: June 14, 2010 at 7:18 a.m.
    This article would be more informative if the comparisons were expressed in terms of ratings, rather than households. The number of households increases as the years go by; ratings, like percentages, are comparable over decades.
  1. Joe Grady
    commented on: June 14, 2010 at 8:07 a.m.
    "Amazingly, the opening game was Friday's most-viewed program in these key markets Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento." Amazingly???? Really? Not to me. Univision attracts Mexico fans and those fans are NOT USA fans.
  1. Guillermo p Delapena
    commented on: June 16, 2010 at 1:48 p.m.
    That's right Joe Grady, and I would like to let you know, that I'm following the world cup on univision and I'm a USA fan and so are a lot of people I know, you don't know what you're talking about.
  1. JC Araujo
    commented on: June 16, 2010 at 4:14 p.m.
    Gents, there are many variables involved in why folks may watch Univision vs. ESPN. One variable at my work is that Univision feeds is visible through our firewall, where as ESPN feed has to come in via only approved providers. Everyone at work watches Univision because we can. IF ESPN removed the restrictions on their feeds then their ratings would go up... maybe. Anyone for soccer?

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
What They're Saying: Jurgen Klinsmann    
"Watching the MLS playoffs has been tremendously exciting. The games in the first round with the ...
Klinsmann: Nagbe is a 'great fit' for national team    
One of the standouts in the MLS playoffs has been Darlington Nagbe, who has helped the ...
What They're Saying: Didier Drogba    
"It's a different challenge [in MLS]. People think it's easy to play there. Believe me, it's ...
What They're Saying: Stocksbridge Park Steels chairman Allen Bethel    
"I can't believe what I've been seeing on Saturday nights. He's always on his own. Why ...
MLS: Sporting KC continues talks with five free agents    
Sporting Kansas City re-signed 12 of the 13 players it had options on -- all but ...
MLS: Orlando City declines option on Hall    
Stemming from the roster moves announced Wednesday, Orlando City SC may not look radically different in ...
MLS: Revs re-sign Kobayashi, send three to Portugal    
New England announced Wednesday it has renewed the options on 14 players, signed midfielder Daigo Kobayashi ...
Sacramento wants to show it's ready to roll    
While efforts by David Beckham's group to find land for a soccer stadium in Miami appear ...
Johnson scores again in Champions League    
Fabian Johnson scored in his second straight game for Borussia Moenchengladbach in the UEFA Champions League ...
USA names 20 for U-20 Women's World Cup qualifying    
Eight collegians and 12 youth club players comprise Coach Michelle French's roster for the U-20 Women's ...
>> Soccer America Daily Archives