[OFF THE POST] Prepared for either eventuality, Brazil national team sponsor Extra, a supermarket chain, made two versions of a thank-you ad. Small problem: the Folha de Sao Paulo newspaper ran the wrong one.
The morning after Brazil defeated Chile, 3-0, to move into the quarterfinals, the newspaper ran the version expressing sadness at Brazil’s “elimination” and told readers they could at least look forward to the Brazil-hosted 2014 World Cup.
“The team exited the World Cup, but not our hearts,” said the Extra advertisement. “Thanks Brazil, we’ll see you in 2014."