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Spain-Netherlands game most-watched men's game ever
July 12th, 2010 5:24PM

TAGS:  soccer business, television, world cup


[TELEVISION WATCH] Sunday's World Cup final between Spain and the Netherlands on ABC was the most-watched men's World Cup game ever in the USA with 15,545,000 viewers. Only the 1999 Women's World Cup final averaged more viewers for a soccer game -- 17,975,000.

The 9,389,000 households are second most for a men's game behind only the 9,455,000 for the 2010 USA-Ghana round of 16 game, and the 8.1 household rating was the fourth highest-rated men's World Cup game on record, behind the 1994 Italy-Brazil final (9.5 rating), 1994 USA-Brazil round of 16 match (9.3) and USA-Ghana game (8.5).

San Francisco (14.7)
San Diego (13.6)
New York (13.1)
Miami-Ft. Lauderdale (12.0)
Washington, D.C. (11.9)
Los Angeles (11.3)
Austin, Texas (10.4)
Seattle-Tacoma (10.0)
Cincinnati (9.5)
Boston (9.1)

“The 2010 FIFA World Cup was an overwhelming success for ESPN,” said John Skipper, ESPN executive vice president, content. “We experienced record viewership across multiple platforms, including television, broadband, online and ESPN Audio, and it was evident from the overwhelmingly positive reaction just how much fans were drawn to the spectacle of this global sports event. We are already looking ahead with great anticipation to the 2014 FIFA World Cup in Brazil.”
The 2010 World Cup ranks as the most-viewed World Cup ever on English-language TV in the United States.

In 64 matches, the ESPN networks (ESPN/ESPN2/ABC) averaged:

-- 2.1 U.S. household rating (+31% from 2006)
-- 2,288,000 households (+32%), and
-- 3,261,000 viewers (41%).

Miami-Ft. Lauderdale (3.9)
New York (3.6)
Washington, D.C. (3.6)
San Diego (3.5)
San Francisco (3.5)

  1. Christopher Holden
    commented on: July 12, 2010 at 9:57 p.m.
    Well done ESPN / ABC. Now you have four (4) years to go and hire some quality announcers / commentators ... hurry ... as soon as you lose Jurgen Klinsmann you are done. He was excellent. The others were hopeless, especially Alexi Lalas who says no foul on any play since Spain always controls the ball most of the time so they should never get yellow cards or fouls. Excuse me Alexi but your logic is flawed. Stop being a yes man to Roberto Martinez. By the sounds of it the Spaniards walk on water. They are a bunch of cry baby swan divers and Webb fell for it. Saint Casillas saved the day. Both Spain and the Netherlands were a disgrace to football. All they were missing were skates and sticks and a puck for a great hockey game. Go watch Uruguay vs Ghana or Algeria vs USA for a great game.
  1. Jiminez Hernandes
    commented on: July 13, 2010 at 10:12 a.m.
    Christopher is not all OK wih his ssessment, i.e. remember Lalas was a defender and he knows the fouls and how to do them, the worst ones to me was Ian and Harkes, when do these guys learn not to open their mouth, let the referee make the calls, right or wrong, then they can blabber. It's nothing more aggrevating when they call for a trow-in and the ref gives a corner etc.etc.everytime someone get's fouled, Harkes come out with "that should be a yellow" but thanks to the mute botton on the remote, I used it often.
  1. Julio Vargas
    commented on: July 13, 2010 at 10:31 a.m.
    Please do not take it personal but YES, Ian and Harkes were the worst. 2 thumbs up for J. Klinsmann, R.Gullit and R.Martinez. Lalas did good too. However, lets appreciate all the effort that ESPN did during this world cup. I have to say that for 1st time I really enjoy the coverage, and the games. Well done ESPN!!! Looking forward for Brazil 2014!!
  1. Rafael Garay
    commented on: July 13, 2010 at 3:34 p.m.
    True, Alexis was abnoxious, Martinez was concise, Gullit was not objective at all towards his homeland, he is a commentator not a cheerleader. Bob Ley was all class as always, the British announcers... hummm, am used to them watching the EPL, and can't wait to listen to the games in Portuguese on ESPN Deportes next World Cup as I did for some games during this one. Nicely done ESPN.

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