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USA outdraws England for World Cup final
July 13th, 2010 3AM

TAGS:  television, world cup


[TELEVISION WATCH] The combined audience for Sunday's World Cup final on ABC and Univision was 24.3 million viewers, the largest U.S. audience for a soccer match -- and almost 6 million more than the combined audience in England.

ABC had 15.5 million viewers, while Univision drew 8.8 million viewers.

In England, the Spain-Netherlands game drew an average audience of 18.4 million viewers -- 15.1 million on BBC and 3.3 million on ITV.

Other audiences for the World Cup final:

SPAIN: 15.6 million viewers -- 91% of the TV audience -- watched on one the three channels broadcasting the match.

NETHERLANDS: 8.5 million viewers -- 91% share -- watched on NOS.

(These figures don't include the millions more who watched the final at public viewing events.)

Of the other major European markets, the final drew more television viewers in only Germany than in the USA.

FRANCE: 14.1 million viewers -- 63% share -- watched on TFI.

GERMANY: 25.1 million viewers -- 71% share -- watched on ZDF (the Germany-Spain semifinal was watched by 31 million viewers on ZDF).

ITALY: 13.5 million viewers -- 63% share -- watched on RAI 1.

(The French and Italian audiences were records for soccer matches not featuring their national teams.)

  1. USA Soccer Stud . com
    commented on: July 13, 2010 at 12:05 p.m.
    Uh, nice job republishing ESPN's press release. This is apples and oranges. America has 300 million total heads compared with England's 50 million. Use percentages, the real indicator of popularity, then you have a telling story (not to mention honest headline).
  1. Chester Grant
    commented on: July 13, 2010 at 1:01 p.m.
    USA "Stud": it is in fact highly significant that the USA had 6 million more viewers (33% more) than England. AND for a match not involving the USA. The reason - its economics. In the USA soccer is an upper/middle class sport so that the USA's greater number of eyeballs also have far far deeper pockets than those in England where soccer is a working class game. It is real people who spend money and attend games not percentages.
  1. Christopher Holden
    commented on: July 13, 2010 at 3:53 p.m.
    What is very interesting is the breakdown of viewership -- ABC had 15.5 million, while Univision drew 8.8 million. ABC = English language viewers, Univision = Spanish language views ... now that is impressive. Univision spent a bundle sending equipment and a team of 200 to cover the World Cup.If Mexico had been in the match against Germany that would have been a totally different game. That Tevez header was so ridiculously offside it was not even funny. In 2014 there will be 50 million people watching the championship game in America (since Team USA will be in the final game!).
  1. Chester Grant
    commented on: July 13, 2010 at 9:01 p.m.
    What is also huge is that a Soccer Final outdrew the NBA Final.

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