Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
The buzz has faded
by Paul Kennedy, August 16th, 2010 6:29PM

MOST READ
TAGS:  men's national team, television

MOST COMMENTED

[TELEVISION WATCH] How fast has the soccer buzz faded since the end of the World Cup? The USA-Brazil game on ESPN2 drew 783,000 viewers, only a quarter of the average television audience for 2010 World Cup games on the ESPN networks. And only a fraction of last Tuesday's top draws, a pair of cooking shows ...

By comparison, the previous broadcast of a USA game, the round-of-16 World Cup match against Ghana, drew 14.9 million viewers on ABC and Univision.

The USA-Brazil audience was still about three times the average number of viewers for MLS games on ESPN2.

The best MLS audience of the season was the ESPN2 broadcast of the AT&T All-Star Game with Manchester United, which drew 714,000 viewers.

What was the USA-Brazil game up against?

The big draws on Tuesday's television lineup were cooking shows like Fox's "Hell's Kitchen," which drew 7.2 million viewers for its season finale, and "MasterChef," which topped 6 million viewers. Even "Chopped" on the Food Network drew 2 million viewers.

Then there were reality shows such as "The Rachel Zoe Project," "Gene Simmons' Family Jewels," "Growing Up Twisted," "Flipping Out" and "The Colony."

Never heard of any of them? Well, each outdrew the audience for the USA-Brazil game.



0 comments
  1. John Pepple
    commented on: August 17, 2010 at 11:17 a.m.
    There are still plenty of people in this country who refuse to have anything to do with soccer, and they tend to run the media and our schools. Take, for example, the Beloit College Mindset List, which was just released. This is an annual list telling college professors what the world of the incoming class is like. Never has this list mentioned anything about soccer. For example, this year they could have said, "America has always been in the World Cup," because for young Americans, that seems to be a true statement. But they just refuse to touch soccer, while at the same time thinking of themselves as multiculturalists. This is why I have called the multicultural movement a farce.

  1. Kevin Nellis
    commented on: August 17, 2010 at 1:11 p.m.
    This has nothing to do with post World Cup buzz and everything to do with ESPN/ABC not promoting the event at all. I drive all day and listen to ESPN radio. Not a single commercial or mention of the match the entire week leading up to it. No commercials on TV that I can recall either. ESPN knows how to increase ratings, they just don't care now that the World Cup is over.

  1. Chris Wirth
    commented on: August 17, 2010 at 2:39 p.m.
    I want soccer to become popular in the USA as much as anyone, but I don't think it's worth stressing out every time this happens. So much has to change in the mindset of the American public for something like a USA-Brazil friendly to register, that it's just not reasonable to expect big changes in anything less than a generation. Sure more promotion by the media would change things quicker, but we don't want people feeling like it is being forced on them, which some people complained of during the World Cup. We've only recently (this year?) reached the point where it doesn't sound entirely self-evident if somebody says "Americans hate soccer".

  1. David Huff
    commented on: August 17, 2010 at 5:18 p.m.
    I love soccer/football/futbol but I was also one of those who did not watch because I am philosophically opposed to the USSF's lameduck approach in continuing to use Bob Bradley, I will not watch anymore USMNT games until MLS Bob is gone.

  1. Dirk Sanders
    commented on: August 17, 2010 at 7:38 p.m.
    David I am with you, lose RoboBob, and get us Klinsmann! Sign the petition if you agree, and let your voice be heard! http://www.ipetitions.com/petition/ klinsmannasussoccercoach/


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Gyau, Morse and Haley move up with U-18 women    
The U.S. under-18 women's national team will hold a one-week training camp that begins Sunday at ...
Video Pick: The Magic of the FA Cup?    
The folks at The Guardian have become suspicious about the marketing of the FA Cup, the ...
2015 MLS Preseason Action    
The LA Galaxy and San Jose Earthquakes opened preseason play with shutout victories in scrimmages on ...
USA falls to Chile, 3-2, in 2015 opener    
The U.S. men's national team opened its 2015 season wtih a 3-2 loss at Chile on ...
W-League will return for 21st season with just 18 teams    
A slimmed down W-League will kick off the 2015 season in May with 18 teams, down ...
Red Bull dealing pays off; Sacha Kljestan arrives     
The New York Red Bulls have succeeded in outflanking the Los Angeles Galaxy to land U.S. ...
2015 MLS Preseason Schedule    
Most of the first week of MLS training camp will be spent working in-house and on ...
Indy pushes 'Stadium for Indiana' campaign    
Indy Eleven, which sold out all 14 games during its debut season in the North American ...
Real Salt Lake forges forward in wake of Plata injury    
A good season ended badly for RSL, which has cut loose several veterans as it reboots ...
Video Pick: Journeyman hits volley golazo off corner kick    
Victor Curto Ortiz, a 32-year-old Spaniard who 11 years ago played for Barcelona's reserves and has ...
>> Soccer America Daily Archives