[TELEVISION WATCH] How fast has the soccer buzz faded since the end of the World Cup? The USA-Brazil game on ESPN2 drew 783,000 viewers, only a quarter of the average television audience for 2010 World Cup games on the ESPN networks. And only a fraction of last Tuesday's top draws, a pair of cooking shows ...
By comparison, the previous broadcast of a USA game, the round-of-16 World Cup match against Ghana, drew 14.9 million viewers on ABC and Univision.
The USA-Brazil audience was still about three times the average number of viewers for MLS games on ESPN2.
The best MLS audience of the season was the ESPN2 broadcast of the AT&T All-Star Game with Manchester United, which drew 714,000 viewers.
What was the USA-Brazil game up against?
The big draws on Tuesday's television lineup were cooking shows like Fox's "Hell's Kitchen," which drew 7.2 million viewers for its season finale, and "MasterChef," which topped 6 million viewers. Even "Chopped" on the Food Network drew 2 million viewers.
Then there were reality shows such as "The Rachel Zoe Project," "Gene Simmons' Family Jewels," "Growing Up Twisted," "Flipping Out" and "The Colony."
Never heard of any of them? Well, each outdrew the audience for the USA-Brazil game.