Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
The buzz has faded
by Paul Kennedy, August 16th, 2010 6:29PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  men's national team, television

MOST COMMENTED

[TELEVISION WATCH] How fast has the soccer buzz faded since the end of the World Cup? The USA-Brazil game on ESPN2 drew 783,000 viewers, only a quarter of the average television audience for 2010 World Cup games on the ESPN networks. And only a fraction of last Tuesday's top draws, a pair of cooking shows ...

By comparison, the previous broadcast of a USA game, the round-of-16 World Cup match against Ghana, drew 14.9 million viewers on ABC and Univision.

The USA-Brazil audience was still about three times the average number of viewers for MLS games on ESPN2.

The best MLS audience of the season was the ESPN2 broadcast of the AT&T All-Star Game with Manchester United, which drew 714,000 viewers.

What was the USA-Brazil game up against?

The big draws on Tuesday's television lineup were cooking shows like Fox's "Hell's Kitchen," which drew 7.2 million viewers for its season finale, and "MasterChef," which topped 6 million viewers. Even "Chopped" on the Food Network drew 2 million viewers.

Then there were reality shows such as "The Rachel Zoe Project," "Gene Simmons' Family Jewels," "Growing Up Twisted," "Flipping Out" and "The Colony."

Never heard of any of them? Well, each outdrew the audience for the USA-Brazil game.



0 comments
  1. John Pepple
    commented on: August 17, 2010 at 11:17 a.m.
    There are still plenty of people in this country who refuse to have anything to do with soccer, and they tend to run the media and our schools. Take, for example, the Beloit College Mindset List, which was just released. This is an annual list telling college professors what the world of the incoming class is like. Never has this list mentioned anything about soccer. For example, this year they could have said, "America has always been in the World Cup," because for young Americans, that seems to be a true statement. But they just refuse to touch soccer, while at the same time thinking of themselves as multiculturalists. This is why I have called the multicultural movement a farce.
  1. Kevin Nellis
    commented on: August 17, 2010 at 1:11 p.m.
    This has nothing to do with post World Cup buzz and everything to do with ESPN/ABC not promoting the event at all. I drive all day and listen to ESPN radio. Not a single commercial or mention of the match the entire week leading up to it. No commercials on TV that I can recall either. ESPN knows how to increase ratings, they just don't care now that the World Cup is over.
  1. Chris Wirth
    commented on: August 17, 2010 at 2:39 p.m.
    I want soccer to become popular in the USA as much as anyone, but I don't think it's worth stressing out every time this happens. So much has to change in the mindset of the American public for something like a USA-Brazil friendly to register, that it's just not reasonable to expect big changes in anything less than a generation. Sure more promotion by the media would change things quicker, but we don't want people feeling like it is being forced on them, which some people complained of during the World Cup. We've only recently (this year?) reached the point where it doesn't sound entirely self-evident if somebody says "Americans hate soccer".
  1. David Huff
    commented on: August 17, 2010 at 5:18 p.m.
    I love soccer/football/futbol but I was also one of those who did not watch because I am philosophically opposed to the USSF's lameduck approach in continuing to use Bob Bradley, I will not watch anymore USMNT games until MLS Bob is gone.
  1. Dirk Sanders
    commented on: August 17, 2010 at 7:38 p.m.
    David I am with you, lose RoboBob, and get us Klinsmann! Sign the petition if you agree, and let your voice be heard! http://www.ipetitions.com/petition/ klinsmannasussoccercoach/

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: Big goalkeeper blooper punished with volley    
In the German Bundesliga 2, first-place Freiburg led last-place Paderborn, 2-0, when goalkeeper Alexander Schwolow shanked ...
Making a List: U.S. Copa Centenario representation    
A total of 59 players representing 27 teams in the MLS, NASL and USL were named ...
Copa Centenario: Complete preliminary rosters    
The preliminary 40-player rosters for the 16 teams competing this summer's Copa Centenario were released. These ...
Copa Centenario: Jamaica has heavy U.S. influence    
Other than the USA with 19 players, all in MLS, no team has more players based ...
What They're Saying: Afghani Mohammad Arif Ahmadi    
"I sold all my belongings and brought my family out of Afghanistan to save my son's ...
Crowd Count: NASL openers down 37 percent    
Only two of the nine returning NASL teams -- its two Canadian teams, Ottawa and FC ...
MLS Rookie Watch: Three make immediate impact    
Jordan Morris is just one of three rookies who have been starting regularly since the start ...
Jordan Morris heeds advice from new Sounders sage    
It took six games before rookie Jordan Morris scored his first MLS goal, but he hasn't ...
What They're Saying: Bangkok monk assistant Korpsin Uiamsa-ard    
"They wear Leicester's white away-game jerseys and chant its name while watching the game." -- Korpsin ...
TV Report: Leicester City game sets ratings record    
Sunday's Manchester United-Leicester City game drew the highest overnight rating ever for an English Premier League ...
>> Soccer America Daily Archives