Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Adidas increases MLS sponsorship
Sports Business Journal, August 30th, 2010 1:26PM

MOST READ

MOST COMMENTED

Adidas upped its sponsorship deal with MLS bet to $200 million, reports Tripp Mickle, who writes that the deal is worth $25 million annually, representing a 66 percent increase per year from Adidas’ 10-year, $150 million agreement signed in 2004.

Four years were still left on a 10-year, $150 million agreement with MLS when adidas opened the contract and agreed to new terms that will see it remain the official athletic sponsor and licensed product supplier to MLS through 2018.

Adidas remains the official supplier to all MLS clubs and youth academies, will continue to provide the league’s official ball and will remain the only athletic brand with advertising rights for all MLS games. It plans to increase its marketing support of teams and broadcast partners.

"Our new agreement with Major League Soccer will shape the future of the sport in America and create new opportunities for the next generation of American soccer stars,” said Patrik Nilsson, president of Adidas North America. “We’ve enjoyed a successful partnership with MLS during the last five years and are eager to build on that success.” MLS Commissioner Don Garber said, "Beyond the financial benefits, this is an important new agreement because the extension is a major statement by an international company that MLS is increasing in value."

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Bookmakers Slash LVG Exit Odds    
British bookmakers reacted to Manchester United's humiliating 4-0 defeat against Milton Keynes Dons in the Capital ...
Atletico Appeals Simeone's Ban    
Atletico Madrid President Enrique Cerezo on Tuesday said the club would appeal coach Diego Simeone's eight-game ...
Eto'o Signs Two-Year Deal with Everton     
Samuel Eto'o on Tuesday completed a free transfer to Everton, signing a two-year deal with the ...
Warnock Appointed Coach of Crystal Palace     
Crystal Palace on Tuesday signed former coach Neil Warnock on a two-year contract. Warnock, who most ...
Barca Target Douglas to Sign Five-Year Deal     
Barcelona on Tuesday announced that Brazilian right back Douglas will join the club before the end ...
Deila: Celtic 'Not Good Enough' for UCL     
Celtic coach Ronny Deila said his team was "not good enough" to play in this season's ...
Di Maria: I was Forced Out by Real Madrid    
In an open letter to Real Madrid fans, Angel Di Maria reveals that he did not ...
Yeagley: 'They all want to beat Indiana'    
A Big Ten title extended Indiana's streak of consecutive NCAA Tournament appearances to 27, but it ...
Belmont Abbey freshman McGuire remembered on campus    
Belmont Abbey freshman Michael McGuire collapsed following a pre-season fitness test Aug. 16 and died five ...
Report: Benatia Joins Bayern Munich from Roma     
AS Roma on Tuesday sold central defender Mehdi Benatia to Bayern Munich on a five-year contract. ...
>> Section 2 Around the Net Archives