Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Adidas increases MLS sponsorship
Sports Business Journal, August 30th, 2010 1:26PM

MOST READ

MOST COMMENTED

Adidas upped its sponsorship deal with MLS bet to $200 million, reports Tripp Mickle, who writes that the deal is worth $25 million annually, representing a 66 percent increase per year from Adidas’ 10-year, $150 million agreement signed in 2004.

Four years were still left on a 10-year, $150 million agreement with MLS when adidas opened the contract and agreed to new terms that will see it remain the official athletic sponsor and licensed product supplier to MLS through 2018.

Adidas remains the official supplier to all MLS clubs and youth academies, will continue to provide the league’s official ball and will remain the only athletic brand with advertising rights for all MLS games. It plans to increase its marketing support of teams and broadcast partners.

"Our new agreement with Major League Soccer will shape the future of the sport in America and create new opportunities for the next generation of American soccer stars,” said Patrik Nilsson, president of Adidas North America. “We’ve enjoyed a successful partnership with MLS during the last five years and are eager to build on that success.” MLS Commissioner Don Garber said, "Beyond the financial benefits, this is an important new agreement because the extension is a major statement by an international company that MLS is increasing in value."

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Mourinho Questions Man City's Transfer Policy     
Chelsea coach Jose Mourinho suggested that rival Manchester City is not adhering to UEFA's Financial Fair ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
Ronaldo: Cristiano Junior Prefers Messi     
Real Madrid forward Cristiano Ronaldo, who on Monday was named the 2014 Ballon D'Or winner, revealed ...
Debuchy to Miss Three Months     
Arsenal coach Arsene Wenger on Wednesday revealed that right back Mathieu Debuchy is set to miss ...
Spurs Fights Back to Win Third-Round Replay     
Tottenham on Wednesday fought back from two goals down to beat Burnley, 4-2, in an FA ...
>> Section 2 Around the Net Archives