Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Adidas increases MLS sponsorship
Sports Business Journal, August 30th, 2010 1:26PM

MOST READ

MOST COMMENTED

Adidas upped its sponsorship deal with MLS bet to $200 million, reports Tripp Mickle, who writes that the deal is worth $25 million annually, representing a 66 percent increase per year from Adidas’ 10-year, $150 million agreement signed in 2004.

Four years were still left on a 10-year, $150 million agreement with MLS when adidas opened the contract and agreed to new terms that will see it remain the official athletic sponsor and licensed product supplier to MLS through 2018.

Adidas remains the official supplier to all MLS clubs and youth academies, will continue to provide the league’s official ball and will remain the only athletic brand with advertising rights for all MLS games. It plans to increase its marketing support of teams and broadcast partners.

"Our new agreement with Major League Soccer will shape the future of the sport in America and create new opportunities for the next generation of American soccer stars,” said Patrik Nilsson, president of Adidas North America. “We’ve enjoyed a successful partnership with MLS during the last five years and are eager to build on that success.” MLS Commissioner Don Garber said, "Beyond the financial benefits, this is an important new agreement because the extension is a major statement by an international company that MLS is increasing in value."

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Real's Navas Seeks Legal Action for Costa Rican Spying    
The Associated Press is reporting Thursday that Real Madrid goalkeeper Keylor Navas will take legal action ...
Mandzukic: Guardiola 'Didn't Treat Me with Respect'    
In an interview with Croatian newspaper Sportske Novosti, Mario Mandzukic says he is enjoying playing for ...
Roma's Destro to Consider Future     
Mattia Destro on Wednesday cast doubt around his future after scoring the opening goal in AS ...
Allegri: 'Lack of Maturity' Costs Juve     
Despite hitting the woodwork several times and having much the better play throughout, Juventus lost 1-0 ...
Report: Former President Hoeness Warns Bayern     
German daily Bild reports that former Bayern Munich President Uli Hoeness, who is currently in prison ...
Pellegrini 'Worried' as City Crashes Out of League Cup     
Manchester City relinquished its hold on the English League Cup on Wednesday with a poor display ...
Herrera Questions Klinsmann Inclusion for FIFA Award    
Miguel Herrera, for one, isn't impressed with USA coach Jurgen Klinsmann's inclusion in FIFA's shortlist for ...
Ancelotti: Blatter 'Unable to Keep His Mouth Shut'     
Real Madrid coach Carlo Ancelotti on Tuesday accused Sepp Blatter of being "unable to keep his ...
Report: Spain's Tax Authority Probes Barca, Real Stars     
Marca on Wednesday reported that some of La Liga's highest profile players over the last several ...
Reports: Moyes to Take Over at La Real?    
Spanish media reports claim that former Manchester United coach David Moyes is among the names being ...
>> Section 2 Around the Net Archives