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MLS jersey sponsorship deals
September 2nd, 2010 8:12PM

TAGS:  mls, portland timbers, soccer business


[MAKING A LIST] The expansion Portland Timbers have signed Alaska Airlines as their jersey sponsor for their 2011 Major League Soccer debut. The contract leaves all but five of the 18 2011 teams with jersey sponsorship deals.

The Timbers announcement came on Thursday at Portland International Airport. Alaska Airlines will also partner with the Timbers on youth and community activities.

The other 2011 expansion team, Vancouver, previously named Canadians telecommunications company Bell as its jersey sponsor.

Chicago: Best Buy
Chivas USA: Extra
Columbus: Glidden
Colorado: none
FC Dallas: none
D.C. United: Volkswagen
Houston: Amigo Energy
Kansas City: none
Los Angeles: Herbalife
New England: none
New York: Red Bull
Philadelphia: none
Portland: Alaska Airlines
Real Salt Lake: XanGo
San Jose: Amway
Seattle: XBox 360
Toronto: BMO Financial Group
Vancouver: Bell

  1. Adam Burrows
    commented on: September 3, 2010 at 12:32 p.m.
    Good for Portland. I don't understand why the five remaining teams continue to forgo jersey sponsorship. They look pretty amateurish without capitalist adornment. Why not join the world soccer fraternity and pick up a few bucks while they're at it? Certainly the NE Revolution would seem to need the cash, given their stingy ways. Dunkin' Donuts would be perfect ("The Revolution Runs on Dunkin'!"). At the very least, put a deserving charitable organization on the shirts a la Barcelona and Aston Villa!
  1. Nicole Diaz-ordaz
    commented on: September 3, 2010 at 4:28 p.m.
    Since its founding, Barcelona has never worn corporate advertisements on their shirt. On 14 July 2006, the club announced a five year agreement with UNICEF, which includes having the UNICEF logo on their shirts. The agreement has the club donate €1.5 million per year to UNICEF (0.7 percent of its ordinary income, equal to the UN International Aid Target, cf. ODA) via the FC Barcelona Foundation.

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