Chilean wine producer Concha y Toro has become the official wine of Manchester United, which will serve the its wines, including flagship brand Casillero del Diablo in Old Trafford’s hospitality suites.

Manchester United coach Alex Ferguson commented on the deal: “There are many similarities between wine and football. In football we seek the best young players to develop and form them from their beginnings to making them outstanding Manchester United players.

“And I have seen a similarity with Concha y Toro, which seeks to harvest the best grapes, produce the best wines and have the patience and intelligence to ensure that the end result is perfect.”