[MLS] First the Wiz, then the Wizards, now Sporting Kansas City. MLS's Kansas City team introduced its third name as part of its re-branding efforts in anticipation of the opening of a new stadium next season by ownership group OnGoal.
The changes include new colors -- indigo and a shade of light blue called “Sporting Blue” -- new uniforms and a new logo.
“Keeping the status quo, quite honestly, was never going to be an option,” Robb Heineman, the CEO and managing partner of Kansas City’s Major League Soccer team. “This is all about a new start. It’s a new name, a new stadium, a new time.”
Heineman said the name change was not a copy-cat move to adopt a European name -- Sporting Lisbon or Sporting Gijon -- as other MLS teams have done.
“This, to us, is not European whatsoever,” Heineman said. “This is all about our connection to the community and us trying to be innovative in what we’re trying to do."