MLS Cup 2010 between the Colorado Rapids and FC Dallas on ESPN drew the lowest overnight ratings of any final on record despite its prime-time placement.
The match drew a 0.5 overnight rating Sunday night, down 44 percent from the 2009 rating (0.9) for the Real Salt Lake-Los Angeles, the first prime-time telecast and the only final featuring David Beckham. MLS Cup 2008 featuring the New York Red Bulls in their only MLS Cup appearance against the Columbus Crew drew a 0.7 in the last final on ABC -- the previous lowest.
The 0.5 overnight rating is the lowest rating for overnight ratings available since 1998. In the last 12 years, MLS Cup 2001 is the only final to draw an overnight rating above 1.0.
Juan R
