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'El Clasico' scores big off the field
by Ridge Mahoney, December 3rd, 2010 12:23AM
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TAGS:  spain, television

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[MEDIA WATCH] The 5-0 scoreline inflicted by Barcelona on Real Madrid Monday wasn't the only impressive number to be produced by that match. Record page and video views were logged by ESPNDeportes.com on Monday.

Total traffic on the day was 1.133 million page views, surpassing the previous high of 1.023 million set earlier this year on June 17, the day Mexico played France in the World Cup. ESPNDeportes.com posted 80,000 video views in the U.S. on Monday, another record.

Telecast numbers were also strong. The ESPN Deportes telecast produced a 7.2 coverage rating on Nielsen, representing an average of 371,000 Hispanic households. Only two telecasts this year surpassed that number: the last meeting of the teams on April 10 (466,000 households) and a Guadalajara-Manchester United friendly July 30 (408,000).

On ESPN3.com, more than 172,000 unique viewers clicked onto the English and Spanish language feeds combined. That rating is the highest for a non-World Cup soccer match.



0 comments
  1. Carlos Thys
    commented on: December 4, 2010 at 5 a.m.
    I watched it, too. Thanks ESPN3! Now that would have been a night (a late night) to go strolling Las Ramblas toward the harbor! (Xavi is really just a pure gem.)

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