Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
World Cup 2010 revenue falls short of expectations
Reuters, December 7th, 2010 1:13AM

MOST READ

MOST COMMENTED

The World Cup helped to rebrand South Africa but brought in far less money than anticipated. Tourism during tournament brought in some $519.6 million, far less than the government had initially expected, said Tourism Minister Marthinus van Schalkwyk. The South African government spend nearly $6 billion rand on infrastructure but the global economic downturn contributed to fewer overseas spectators attending the games.

"There are a number of discussions that are taking place on options on how the stadia can be used," Van Schalkwyk said. Options being explored include the South Korean example, where housing developments and shopping centers were incorporated into stadiums.

The World Cup helped to improve global perceptions of the continent's biggest economy, which had been known primarily for high levels of crime, Van Schalkwyk said. "Almost 90 percent of tourists said they would consider visiting South Africa again, while 96 percent said they would recommend the country to their friends."

More than 300,000 people visited the country for the tournament: 38 percent coming from within Africa, 24 percent from Europe, 23 percent from Central and South America, and 11 percent from North America.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Cal South TOPSoccer Program Turns 25    
"We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
How Neymar Played in Childhood     
Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
Ronaldo: Cristiano Junior Prefers Messi     
Real Madrid forward Cristiano Ronaldo, who on Monday was named the 2014 Ballon D'Or winner, revealed ...
>> Section 2 Around the Net Archives