Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Carter promoted to SUM president
by Paul Kennedy, December 13th, 2010 6:57PM

TAGS:  mls, soccer business


[BUSINESS WATCH] Kathy Carter has been named president of Soccer United Marketing, Major League's marketing arm that oversees the commercial activities of most of the important soccer properties in the United States,

Carter, who most recently served as Executive Vice President, will manage the day-to day operations of SUM, replaces Doug Quinn, who left SUM last summer to become president of FC Dallas.

In her new role, Carter will oversee all commercial activity -- sponsorship, licensing and advertising sales -- for the organization in the United States and Canada.

“Kathy is incredibly passionate about the sport and has been deeply committed to our many properties, partners and affiliates,” said MLS Commissioner Don Garber. “She has been a major contributor to our commercial strategy and is dedicated to ensuring our partners derive great value through their association with us. I am confident that she will excel in this new role and help take MLS and soccer in North America to even greater heights.”
In addition to Major League Soccer, SUM is responsible for all sales and servicing for some of the premier soccer properties in the United States, including U.S. Soccer national teams, the Mexican national team, Chivas Guadalajara and many Concacaf events.
SUM works with three television networks and has its own soccer advertising network, MLS Digital Properties.
“The business of soccer in the United States has never been stronger than it is today,” said Carter. “I see it as a privilege and an honor to work in the sport that I am so passionate about. Soccer has made so much progress in North America over the past decade and I can’t wait to be a part of its growth in the future.”
Carter, who played soccer at the College of William and Mary, is in her second stint with MLS/SUM. She was a member of the league office staff when MLS kicked off in 1996.

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
What They're Saying: Didier Drogba    
"It's a different challenge [in MLS]. People think it's easy to play there. Believe me, it's ...
What They're Saying: Stocksbridge Park Steels chairman Allen Bethel    
"I can't believe what I've been seeing on Saturday nights. He's always on his own. Why ...
MLS: Sporting KC continues talks with five free agents    
Sporting Kansas City picked up the options on 12 of the 13 players it had options ...
MLS: Orlando City declines option on Hall    
Stemming from the roster moves announced Wednesday, Orlando City SC may not look radically different in ...
MLS: Revs re-sign Kobayashi, send three to Portugal    
New England announced Wednesday it has renewed the options on 14 players, signed midfielder Daigo Kobayashi ...
Sacramento wants to show it's ready to roll    
While efforts by David Beckham's group to find land for a soccer stadium in Miami appear ...
Johnson scores again in Champions League    
Fabian Johnson scored in his second straight game for Borussia Moenchengladbach in the UEFA Champions League ...
USA names 20 for U-20 Women's World Cup qualifying    
Eight collegians and 12 youth club players comprise Coach Michelle French's roster for the U-20 Women's ...
MLS preseason returns to Tucson in 2016    
Ten MLS teams will take part in preseason training in Tucson, Arizona, where the 2016 Desert ...
Ellis calls up Colaprico and Lavelle for first time    
U.S. women's national team coach Jill Eilis called in 28 players -- 20 who went to ...
>> Soccer America Daily Archives