Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Findlay named chief marketing officer
by Paul Kennedy, January 23rd, 2011 11:04PM

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[MLS] Major League Soccer's hiring of former PepsiCo marketing executive J. Russell Findlay as chief marketing officer for the league and commercial subsidiary Soccer United Marketing (SUM) represents the first time it has hired someone to oversee their marketing and branding programs in this position.

Findlay, an active soccer referee and player, is most notably a former marketing executive at PepsiCo, where he held many marketing positions.

He served as director of marketing for all soft drink innovation, director of marketing on brand Pepsi and was responsi ble for launching Diet Pepsi Max, vice president of field marketing for Pepsi Bottling Group and he helped launch and subsequently ran the $1 billion Sierra Mist brand and Mr. Green, SoBe’s first soft drink.

“I am pleased to welcome Russ Findlay to the MLS family,” MLS Commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

Most recently, Findlay was vice president of marketing for Town Sports International, the umbrella company for one of the largest global health club companies.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
NWSL Weekend: Chicago pulls ahead    
The Chicago Red Stars opened up a four-point leads in the NWSL when it won their ...
Julian Green called in for U-23s at Toulon Tournament    
Julian Green, who played for the USA at the 2014 World Cup, has been called in ...
Road to Vancouver: Ticas take three U.S. collegians    
Penn State's Rachel Rodriguez and Shirley Cruz of UEFA Women's Champions League runner-up Paris St. Germain ...
Road to Vancouver: Mexico takes 14 U.S. players    
Mexico will take 14 players who were born or raised in the United States, including late ...
What They're Saying: Robbie Keane    
"The problem is I think with people in Europe -- and this won't be Stevie's case ...
What They're Saying: Alex Morgan    
"I have experienced sexism multiple times, and I'm sure I will a lot more. I feel ...
What They're Saying: France U-17 coach Jean-Claude Giuntini    
"He was determined to take the penalty. There was no way I could refuse him." -- ...
Friday: Shared interests foster Beckham's Miami meeting    
Friday could be a decisive day as David Beckham seeks to get the ball rolling on ...
What They're Saying: Luis Figo    
"I have seen with my own eyes federation presidents who, after one day comparing FIFA leaders ...
NWSL Roundup: Reign has plenty to counter China    
Seattle Reign FC has another bye week in the NWSL, but it will use it to ...
>> Soccer America Daily Archives