Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Findlay named chief marketing officer
by Paul Kennedy, January 23rd, 2011 11:04PM

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[MLS] Major League Soccer's hiring of former PepsiCo marketing executive J. Russell Findlay as chief marketing officer for the league and commercial subsidiary Soccer United Marketing (SUM) represents the first time it has hired someone to oversee their marketing and branding programs in this position.

Findlay, an active soccer referee and player, is most notably a former marketing executive at PepsiCo, where he held many marketing positions.

He served as director of marketing for all soft drink innovation, director of marketing on brand Pepsi and was responsi ble for launching Diet Pepsi Max, vice president of field marketing for Pepsi Bottling Group and he helped launch and subsequently ran the $1 billion Sierra Mist brand and Mr. Green, SoBe’s first soft drink.

“I am pleased to welcome Russ Findlay to the MLS family,” MLS Commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

Most recently, Findlay was vice president of marketing for Town Sports International, the umbrella company for one of the largest global health club companies.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Kristi Lefebvre    
"Right now, we play multiple games in a 3-4 day span which makes it essential to ...
Molino hat trick powers Orlando City to 7-0 rout    
[USL PRO: Week 24] Kevin Molino added to his USL PRO scoring record with a hat ...
D.C. United and Galaxy close in on Sounders    
[MLS: Sunday] D.C. United opened up a four-point lead in the Eastern Conference with a 2-0 ...
Guzan's Aston Villa climbs into third place    
[AMERICANS ABROAD] Brad Guzan's Aston Villa beat Hull City, 2-1, to move into third place in ...
A-Rod and Holiday lead FC Kansas City to title    
[NWSL: Final] U.S. national team stars Amy Rodriguez and Lauren Holiday teamed up for both goals ...
FC Edmonton ends Minnesota's unbeaten streak    
[NASL: Fall Week 8] FC Edmonton ended Minnesota United FC's 11-game unbeaten streak with a 2-1 ...
Dempsey hits dozen mark with shin volley    
[VIDEO PICK: Golazo] Clint Dempsey scored his 11th goal of the season, and 12th since he ...
Turmoil in Toronto leads to shakeup    
[MLS SPOTLIGHT] Less than 24 hours after an embarrassing 3-0 home loss to New England and ...
What They're Saying: Steven Gerrard    
"If he plays like that for us every week and continues to improve, he could be ...
Reign players reward Harvey with turnaround    
[NWSL: Final] Englishwoman Laura Harvey was an easy choice for NWSL Coach of the Year, taking ...
>> Soccer America Daily Archives