Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Findlay named chief marketing officer
by Paul Kennedy, January 23rd, 2011 11:04PM

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[MLS] Major League Soccer's hiring of former PepsiCo marketing executive J. Russell Findlay as chief marketing officer for the league and commercial subsidiary Soccer United Marketing (SUM) represents the first time it has hired someone to oversee their marketing and branding programs in this position.

Findlay, an active soccer referee and player, is most notably a former marketing executive at PepsiCo, where he held many marketing positions.

He served as director of marketing for all soft drink innovation, director of marketing on brand Pepsi and was responsi ble for launching Diet Pepsi Max, vice president of field marketing for Pepsi Bottling Group and he helped launch and subsequently ran the $1 billion Sierra Mist brand and Mr. Green, SoBe’s first soft drink.

“I am pleased to welcome Russ Findlay to the MLS family,” MLS Commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

Most recently, Findlay was vice president of marketing for Town Sports International, the umbrella company for one of the largest global health club companies.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Report: Frisco favorite for Hall of Fame site    
The late Lamar Hunt settled on Frisco, Texas, as the home for his MLS team, FC ...
MLS's new gold standard    
Heading into the final two months of the MLS regular season, D.C. United leads the Eastern ...
Giovinco out of Italy's Euro 2016 qualifiers    
Toronto FC forward Sebastian Giovinco's return to the Italian national team after an absence of almost ...
What They're Saying: Mesut Ozil    
"Basti showed the entire world what kind of a leader he is at the World Cup. ...
Spector recalled for first time in 18 months    
Short on outside backs, U.S. national team head coach Jurgen Klinsmann has called veteran defender Jonathan ...
What They're Saying: Brad Guzan    
"You always have someone either pushing you, or you're pushing someone else. That's the nature of ...
New York City FC gets Nemec off its books    
Slovakian Adam Nemec, the symbol of New York City FC's troubled season, is gone. The club ...
Making a List: European Summer Transfers, U.S. Abroad    
The European transfer market closed with little summer activity among Americans. Only a handful of Americans ...
Video Pick: Five fabulous misses from the Bundesliga    
Schadenfreude from the folks Bundesliga, who compiled the "best" squandered chances to score easy goals from ...
DeAndre Yedlin loaned to Sunderland     
American defender DeAndre Yedlin, who last January left the Seattle Sounders for Tottenham Hotspur, has moved ...
>> Soccer America Daily Archives