Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Findlay named chief marketing officer
by Paul Kennedy, January 23rd, 2011 11:04PM

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[MLS] Major League Soccer's hiring of former PepsiCo marketing executive J. Russell Findlay as chief marketing officer for the league and commercial subsidiary Soccer United Marketing (SUM) represents the first time it has hired someone to oversee their marketing and branding programs in this position.

Findlay, an active soccer referee and player, is most notably a former marketing executive at PepsiCo, where he held many marketing positions.

He served as director of marketing for all soft drink innovation, director of marketing on brand Pepsi and was responsi ble for launching Diet Pepsi Max, vice president of field marketing for Pepsi Bottling Group and he helped launch and subsequently ran the $1 billion Sierra Mist brand and Mr. Green, SoBe’s first soft drink.

“I am pleased to welcome Russ Findlay to the MLS family,” MLS Commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

Most recently, Findlay was vice president of marketing for Town Sports International, the umbrella company for one of the largest global health club companies.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
U.S. U-17s open Nike Friendlies with 3-1 win over England    
The U.S. under-17 national team for two goals from Christian Pulisic, his 15th and 16th of ...
What They're Saying: Bruce Arena    
"For years, MLS had a weekly injury report that was largely inaccurate. Until somebody comes up ...
U.S. under-17 men's national team roster    
U.S. head coach under-17 men's national team Richie Williams has named a 20-player roster for the ...
Business Reporter: Union teams up with Dogfish Head    
The Philadelphia Union will open a new destination beer garden with Dogfish Head Brewery at PPL ...
Columbus switches USL PRO affiliations    
The Columbus Crew will team up with the Austin Aztex to send players from its first ...
Lee Nguyen: Sitting back is not in Revs' DNA    
The New England Revolution tied an MLS record when it scored nine goals in its first ...
What They're Saying: Jerome Valcke    
"It is easy to destroy a reputation, it takes one second, it takes years to build ...
Champions League scenarios: 11 teams for five spots    
Eleven teams have qualified for the knockout stage of the Champions League, and 11 more teams, ...
Video Pick: Bend it like Uesato    
Our favorite free kick goal of the week comes from J-League 2, where Consadole Sapporo's Kazumasa ...
Breaking down the NCAA Division I women's quarterfinals    
The NCAA Division I Women's Tournament moves into the quarterfinals with three games on Friday and ...
>> Soccer America Daily Archives