Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Findlay named chief marketing officer
by Paul Kennedy, January 23rd, 2011 11:04PM

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[MLS] Major League Soccer's hiring of former PepsiCo marketing executive J. Russell Findlay as chief marketing officer for the league and commercial subsidiary Soccer United Marketing (SUM) represents the first time it has hired someone to oversee their marketing and branding programs in this position.

Findlay, an active soccer referee and player, is most notably a former marketing executive at PepsiCo, where he held many marketing positions.

He served as director of marketing for all soft drink innovation, director of marketing on brand Pepsi and was responsi ble for launching Diet Pepsi Max, vice president of field marketing for Pepsi Bottling Group and he helped launch and subsequently ran the $1 billion Sierra Mist brand and Mr. Green, SoBe’s first soft drink.

“I am pleased to welcome Russ Findlay to the MLS family,” MLS Commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

Most recently, Findlay was vice president of marketing for Town Sports International, the umbrella company for one of the largest global health club companies.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: All 11 players in on England U-21 goal    
England beat Germany 3-2 in a U-21 friendly earlier this week. James Ward-Prowse scored the gamewinner ...
What They're Saying: Raheem Sterling    
"It's not about the money at all. ... I talk about winning trophies throughout my career. ...
What They're Saying: Florida state senator Jeremy Ring    
"My guess is every one of you has seen a coach, a parent-coach, on the other ...
MLS adds to Fred suspension    
For the second week in a row, the MLS Disciplinary Committee has added a game to ...
Mexico and Argentina friendlies average 56,500    
Just how strong is the U.S. market for international soccer? Mexico and Argentina both played two ...
Road to Russia: Kluivert's Curacao advances    
Former Dutch great Patrick Kluivert has led Curacao to the second World Cup 2018 qualifying round ...
Klinsmann, ever the optimist, refuses to buckle    
Another blown lead didn't prevent U.S. head coach Jurgen Klinsmann and his players from finding positives ...
Video Pick: Soccer meets 'Game of Thrones'     
Does Brek Shea look like Brienne of Tarth? Lionel Messi like Bran Stark? You can be ...
What They're Saying: Jozy Altidore    
"I want to apologize to our fans and my teammates. Emotion got the best of me ...
What They're Saying: Jurgen Klinsmann    
"He used some verbal words. I asked the ref, obviously -- I told the players at ...
>> Soccer America Daily Archives