Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Findlay named chief marketing officer
by Paul Kennedy, January 23rd, 2011 11:04PM

MOST READ
TAGS:  mls, soccer business


[MLS] Major League Soccer's hiring of former PepsiCo marketing executive J. Russell Findlay as chief marketing officer for the league and commercial subsidiary Soccer United Marketing (SUM) represents the first time it has hired someone to oversee their marketing and branding programs in this position.

Findlay, an active soccer referee and player, is most notably a former marketing executive at PepsiCo, where he held many marketing positions.

He served as director of marketing for all soft drink innovation, director of marketing on brand Pepsi and was responsi ble for launching Diet Pepsi Max, vice president of field marketing for Pepsi Bottling Group and he helped launch and subsequently ran the $1 billion Sierra Mist brand and Mr. Green, SoBe’s first soft drink.

“I am pleased to welcome Russ Findlay to the MLS family,” MLS Commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

Most recently, Findlay was vice president of marketing for Town Sports International, the umbrella company for one of the largest global health club companies.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Cruz Azul and Toluca draw in first leg    
[CONCACAF CHAMPIONS LEAGUE] The first leg of the 2014 Concacaf Champions final between Cruz Azul and ...
Full slate of Saturday games follows first midweek game    
[MLS: Week 7] A full slate of games Saturday follows the first midweek match of the ...
Union building to be successful for long term    
[MLS: Week 7] An extensive schedule of 36 Wednesday games begins this week with Philadelphia visiting ...
U.S. under-15 girls national team roster    
[NATIONAL TRAINING CENTER CAMP] U.S. under-15 girls national team coach B.J. Snow has called up 36 ...
Mexico pulls out win with pair of stoppage-time goals    
[USA UNDER-18 MEN] The U.S. under-18 men's national team suffered to a 4-3 defeat to Mexico ...
FC Dallas forward Span on USL PRO team of the week    
[DOWN ON THE FARM] In his debut since joining Orlando City from FC Dallas, Brian Span ...
What They're Saying    
"Anyone who messes around will stay at home, because it will mean that they can't handle ...
Sub invades field to stop goal    
[VIDEO PICK: Off the Post] A sub warming up near the goal runs onto the field ...
What They're Saying    
"I saw the devastation firsthand. So anyone who's saying they're not thinking about [the World Cup] ...
Cruz Azul's Corona has suspension extended    
[CONCACAF CHAMPIONS LEAGUE] Cruz Azul's Mexican national team goalkeeper, Jesus Corona, already suspended from Tuesday night's ...
>> Soccer America Daily Archives