Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Findlay named chief marketing officer
by Paul Kennedy, January 23rd, 2011 11:04PM

TAGS:  mls, soccer business


[MLS] Major League Soccer's hiring of former PepsiCo marketing executive J. Russell Findlay as chief marketing officer for the league and commercial subsidiary Soccer United Marketing (SUM) represents the first time it has hired someone to oversee their marketing and branding programs in this position.

Findlay, an active soccer referee and player, is most notably a former marketing executive at PepsiCo, where he held many marketing positions.

He served as director of marketing for all soft drink innovation, director of marketing on brand Pepsi and was responsi ble for launching Diet Pepsi Max, vice president of field marketing for Pepsi Bottling Group and he helped launch and subsequently ran the $1 billion Sierra Mist brand and Mr. Green, SoBe’s first soft drink.

“I am pleased to welcome Russ Findlay to the MLS family,” MLS Commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

Most recently, Findlay was vice president of marketing for Town Sports International, the umbrella company for one of the largest global health club companies.

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer America Daily
Video Pick: How the U.S. U-19s got thumped 8-1 by Germany    
It was a rough outing indeed for the U.S. defense and goalkeeper Jonathan Klinsmann in the ...
Video Pick: England keeper coach impresses with ball puncture    
During England's preparations for Friday's European Championship qualifier against Estonia, goalkeeper England coach Dave Watson impressed ...
FIFA in total meltdown: Blatter and Platini suspended    
International soccer was engulfed by a new crisis on Thursday as FIFA president Sepp Blatter and ...
U.S. Abroad: Mewis makes European debut for Bayern    
U.S. international Kristie Mewis, signed by Bayern Munich from the NWSL's Boston Breakers, made her debut ...
TV Report: Press joins Fox Sports' @TheBuzzer    
U.S. women's national team forward Christen Press will be the first active athlete to contribute to ...
MLS: Red Bulls pull ahead in Supporters' Shield race    
The New York Red Bulls opened up a three-point lead in the Supporters' Shield race and ...
Concacaf Olympic Qualifying: Day 6    
The USA will face Honduras, a 2-1 loser to Mexico on Wednesday night, in Saturday's semifinals ...
What They're Saying: Jordan Morris    
"I don’t want to gloat or anything. I mean, for one thing, we were playing like ...
Video Pick: Unfortunate rebound downs the shooter    
We're happy to report that RB Leipzig's Austrian striker Marcel Sabitzer was unharmed after his own ...
Mexico loses key midfielder for U.S. match    
Jose Juan Vazquez, expected to start in central midfield for Mexico on Saturday against the USA ...
>> Soccer America Daily Archives