Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Allstate signs on board
February 14th, 2011 5:37PM

MOST READ
TAGS:  men's national team, mexico, mls, soccer business

MOST COMMENTED

[MLS] Allstate signed a four-year agreement to become the official insurance sponsor of Major League Soccer.

The agreement with with Soccer United Marketing also calls for Allstate to sponsor the U.S. men and women’s national teams and renews the deal SUM had with Allstate to sponsor the Mexican national team during its friendly matches on U.S. soil.
 
“Allstate has a track record of helping fans get closer to the sports they love through our college football and Olympic sponsorships, and we look forward to joining with millions of passionate soccer fans out there by supporting the continued growth of the sport in the United States,” said Lisa Cochrane, vice president of marketing for Allstate. “Our message of ‘protection’ aligns very well with the sport and we are thrilled to have the opportunity to grow our involvement and support within the various soccer properties.”
 
In 2008, Allstate launched the “Protection is Our Game” (in Spanish, Protección es la jugada) campaign through a partnership with the Mexican federation to reinforce the company’s commitment to protecting its customers.

One of Allstate’s promotional plans includes support of Sueno MLS, a free tryout program in search of the best undiscovered Hispanic talent, and other grassroots Hispanic programs.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Sigi Schmid    
"It's been sort of a strange rhythm ... it's going to be a hectic August for ...
Manchester City romps before record Pittsburgh crowd    
[INTERNATIONAL FRIENDLIES] English clubs made it three-for-three in the Guinness International Champions Cup as Manchester City ...
Kleberson winner gives Indy Eleven second win    
[NASL: Fall Week 3] Brazilian World Cup 2002 champion Kleberson scored deep into stoppage time to ...
Naho paces Reign in rout of rival Thorns    
[NWSL: Week 16] The Pacific Northwest battle of this year's leader, Seattle, and last year's champion, ...
Ocala Stampede shocks defending champion Austin    
[PDL] The Ocala Stampede got goals from Karamba Janneh and Ilija Ilic to beat the defending ...
Rochester ends Orlando's unbeaten streak at 18 games    
[USL PRO] Colin Rolfe's goal gave the Rochester Rhinos a 1-0 win over first-place Orlando City, ...
Valeri does it against for Portland    
[MLS: Sunday] For the second week in a row, Diego Valeri scored a late winner to ...
Diskerud's Rosenborg falls off pace    
[AMERICANS ABROAD] Mix Diskerud's Rosenborg dropped a 3-1 decision at first-place Molde, falling 12 points behind ...
Cal South teams clean up Sunday at National Championships    
[U.S. YOUTH SOCCER] Cal South teams won five of the 10 titles decided on Sunday as ...
Killian and Stengel lead Blues to fourth championship    
[W-LEAGUE] UCLA star Sarah Killion had a goal and two assists and Bayern Munich-bound Katie Stengel ...
>> Soccer America Daily Archives