Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Allstate signs on board
February 14th, 2011 5:37PM

MOST READ
TAGS:  men's national team, mexico, mls, soccer business


[MLS] Allstate signed a four-year agreement to become the official insurance sponsor of Major League Soccer.

The agreement with with Soccer United Marketing also calls for Allstate to sponsor the U.S. men and women’s national teams and renews the deal SUM had with Allstate to sponsor the Mexican national team during its friendly matches on U.S. soil.
 
“Allstate has a track record of helping fans get closer to the sports they love through our college football and Olympic sponsorships, and we look forward to joining with millions of passionate soccer fans out there by supporting the continued growth of the sport in the United States,” said Lisa Cochrane, vice president of marketing for Allstate. “Our message of ‘protection’ aligns very well with the sport and we are thrilled to have the opportunity to grow our involvement and support within the various soccer properties.”
 
In 2008, Allstate launched the “Protection is Our Game” (in Spanish, Protección es la jugada) campaign through a partnership with the Mexican federation to reinforce the company’s commitment to protecting its customers.

One of Allstate’s promotional plans includes support of Sueno MLS, a free tryout program in search of the best undiscovered Hispanic talent, and other grassroots Hispanic programs.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying    
"Miami's greatness is about the interaction of a vibrant culture and the water. We will earn ...
Strikers will test measure of progress at Carolina    
[NASL: Week 2] The Fort Lauderdale Strikers, seventh and fifth in the NASL's two half-seasons, will ...
Chelsea takes on its U-8s    
[VIDEO PICK: Off the Post] Chelsea's John Terry, David Luiz, Frank Lampard et al took on ...
Collins John slapped with three-game suspension    
[USL PRO: Week 5] The USL PRO career of Collins John, the Liberian-born Dutch international who ...
What They're Saying    
"There is no problem. Tensions are a bit high; I have no problem with that. They ...
Chivas USA's McNamara faces knee surgery    
[MLS INJURY REPORT] Rookie Thomas McNamara, who had started every game for Chivas USA until being ...
Road to Rio begins for Tab Ramos' group    
[USA UNDER-21 MEN] The road to Rio begins for the U.S. men's Olympic team begins with ...
New-look Thorns aim for two in a row on road    
[NWSL: Week 2] The defending champion Portland Thorns FC remain on the road for the second ...
Lack of playing time worrying for bubble players    
[AMERICANS ABROAD] With only four weeks at most for most players before the end of their ...
Three games to watch    
[MLS: Week 7] Real Salt Lake and Portland face off for the first time since meeting ...
>> Soccer America Daily Archives