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TeleFutura garners high ratings for Mexico game
by Paul Kennedy, February 15th, 2011 5:08PM

TAGS:  mexico, soccer business, television


[TELEVISION] If you weren't a soccer fan, you'd have probably never heard of Spanish-language network TeleFutura, but it hit the jackpot -- on a February sweeps night no less -- with its broadcast of the Mexico vs. Bosnia-Herzegovina friendly last Wednesday night.

TeleFutura, part of the Univision family of networks, ranked as the No. 2 network, behind only Fox, among men 18-34 in primetime for its broadcast that drew an average of 2.6 million viewers.

KFTR TV TeleFutura 46 was the No. 1 station among all broadcasters in Los Angeles among total viewers 2+, adults 18-49 and adults 18-34.
The broadcast of Mexico's 2-0 win was also No. 1 among men 18-34 in Houston, San Francisco and Sacramento.

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