Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
USA-Argentina at New Meadowlands promises $5 million
The Wall Street Journal, March 25th, 2011 12:58AM

MOST READ

MOST COMMENTED

With another probable sellout for the USA-Argentina friendly Saturday, the New Meadowlands Stadium is taking its place as one of the premier large soccer venues in the country.

"The new stadium is the best. The demographics in New York are the best. This is the perfect environment for me," said promoter Henry Cardenas, who manages the commercial rights for Argentina's national team. It is a sellout Saturday, so I will be back. Easy."

Not every ticket has been sold but about 60,000 had been purchased as of Thursday.

Promoting Argentina in an NFL Stadium -- it is shared by the Giants and Jets -- isn't cheap. A lease fee and operational costs total about $600,000, and laying a grass surface over the existing Field Turf ran about $200,000. Cardenas pays for advertising and promotion; he keeps the ticket revenue and the New Meadowlands Stadium Company takes the parking and concession fees. Tickets are priced from $45 to $325. His estimate of gross ticket revenues? About $5 million.
 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Ancelotti: Blatter 'Unable to Keep His Mouth Shut'     
Real Madrid coach Carlo Ancelotti on Tuesday accused Sepp Blatter of being "unable to keep his ...
Report: Spain's Tax Authority Probes Barca, Real Stars     
Marca on Wednesday reported that some of La Liga's highest profile players over the last several ...
Reports: Moyes to Take Over at La Real?    
Spanish media reports claim that former Manchester United coach David Moyes is among the names being ...
Balotelli 'Finally!' Scores for Liverpool     
Mario Balotelli on Tuesday came off the bench to save Liverpool from a League Cup fourth-round ...
Study: Barca Produces the Most Professionals in Europe     
According to new research, La Liga giant Barcelona has produced more professional players in Europe's top ...
Clattenburg Dropped for Breaching Referee Rules    
English referee Mark Clattenburg has been dropped for this weekend's Premier League games for breaking the ...
Mourinho Blasts Fringe Players Following Shrewsbury Win     
Chelsea coach Jose Mourinho criticized his fringe players for not taking their chance to impress him ...
Blatter on Russia: Soccer and Politics Should Not Mix     
FIFA President Sepp Blatter, in Russia on Monday for the unveiling of the official emblem for ...
Report: Evra Out for a Month     
Juventus defender Patrice Evra will be out for a month with a hamstring strain, the club ...
UEFA Reduces CSKA Stadium Ban     
UEFA on Monday reduced CSKA Moscow's stadium ban over its fans' racist behavior to two games ...
>> Section 2 Around the Net Archives