Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
USA-Argentina at New Meadowlands promises $5 million
The Wall Street Journal, March 25th, 2011 12:58AM

MOST READ

MOST COMMENTED

With another probable sellout for the USA-Argentina friendly Saturday, the New Meadowlands Stadium is taking its place as one of the premier large soccer venues in the country.

"The new stadium is the best. The demographics in New York are the best. This is the perfect environment for me," said promoter Henry Cardenas, who manages the commercial rights for Argentina's national team. It is a sellout Saturday, so I will be back. Easy."

Not every ticket has been sold but about 60,000 had been purchased as of Thursday.

Promoting Argentina in an NFL Stadium -- it is shared by the Giants and Jets -- isn't cheap. A lease fee and operational costs total about $600,000, and laying a grass surface over the existing Field Turf ran about $200,000. Cardenas pays for advertising and promotion; he keeps the ticket revenue and the New Meadowlands Stadium Company takes the parking and concession fees. Tickets are priced from $45 to $325. His estimate of gross ticket revenues? About $5 million.
 

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
City's Negredo Breaks Foot    
Manchester City striker Alvaro Negredo has broken his foot and will be out of action for ...
Liverpool Close to Remy Signing    
Liverpool on Monday activated the release clause of Queens Park Rangers striker Loic Remy, agreeing to ...
Evra Joins Juventus    
Juventus on Monday confirmed that Patrice Evra has officially joined from Manchester United on a two-year ...
Prandelli: Balotelli's World 'Far Away from Reality'    
Cesare Prandelli has said he did not fall out with Mario Balotelli during the World Cup ...
German Defender Biermann Commits Suicide    
German defender Andreas Biermann has committed suicide following a long battle with depression. The 33-year-old former ...
Uruguay President: Suarez Needs a Psychiatrist    
Uruguay President Jose Mujica claims that Luis Suarez needs help from a psychiatrist rather than a ...
Gerrard Announces England Retirement    
England captain Steve Gerrard on Monday announced that he is retiring from international competition. Gerrard made ...
Six Shakhtar Players Defect as Fighting Continues in Donetsk     
Six players from Shakhtar Donetsk refused to return to Ukraine for the club's new season as ...
Michu Joins Napoli on Loan    
Swansea City on Friday announced that striker Michu has joined Napoli on a season-long loan deal ...
Report: Juve Signs Morata    
AS is reporting that lvaro Morata has effectively become a Juventus player. The Spanish daily says ...
>> Section 2 Around the Net Archives