Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS, national teams get tequila sponsor
The Wall Street Journal, April 25th, 2011 12:59PM

MOST READ

MOST COMMENTED

In a four-year deal, El Jimador tequila will sponsor Major League Soccer, the U.S. men's and women's national teams, and the annual U.S. tour of the Mexico's national team. The agreement provides El Jimador with an onsite promotional presence at games, on-field advertising signs for more than 100 televised games each year, player appearances at promotional events and a line of co-branded merchandise.

The agreement was signed with New York-based Soccer United Marketing, the commercial arm of MLS, which also represents the U.S. Soccer Federation and the commercial rights to the U.S. tour of the Mexican national team.

"2010 was an incredible year for our sport, particularly with the excitement generated among fans by the World Cup," said David Wright, SUM's vice president of global sponsorship. "We think we're starting to see a watershed swell of interest around our sport." Wright added that part of soccer's attraction in the U.S. for sponsors is the strong following the sport has among Hispanics, the nation's fastest-growing ethnic category in the U.S.

The deal is the latest in a series of major sponsor agreements struck by SUM. In February it signed up Allstate Corp., to sponsor MLS and the U.S. men's and women's national teams, while in March, Anheuser-Busch Inbev N.V. renewed its deal. Sports Business Journal reported that PepsiCo Inc. had also renewed its agreement with SUM.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Colorado College will be Team USA in 2015    
Colorado College, a Division III school, is moving to the Mountain West this season from Conference ...
Hazing investigation prompts cancellation of UNM opener    
In the aftermath of an incident in which Albuquerque fire and rescue and ambulance personnel were ...
Johannsson Has Groin Surgery     
AZ Alkmaar on Tuesday announced that USA forward Aron Johannsson had surgery on his right groin ...
Reports: Mackay to be Named Crystal Palace Coach    
According to reports in England, Malky Mackay will be named the successor to Tony Pulis at ...
Zuculini Joins Valencia on Season-Long Loan    
Manchester City on Monday agreed to a season-long loan for Argentine midfielder Bruno Zuculini to Spanish ...
Mourinho Hails Fabregas, Matic in Chelsea Opener    
Jose Mourinho hailed Cesc Fabregas and Nemanja Matic following Chelsea's 3-1 come-from-behind win at Burnley in ...
War-of-Words Persists over Reus' Future    
The war-of-words between German giants Borussia Dortmund and Bayern Munich over the long-term future of BVB ...
Report: Cameron to Leave Stoke     
USA defender Geoff Cameron was conspicuous by his absence from the Stoke City squad that lost ...
'Depressed' Suarez Presented to the Media     
Luis Suarez was presented to the media on Tuesday following his Barcelona debut as a substitute ...
Moyes: 'I wasn't Given Time to Succeed or Fail'    
In an interview with the Daily Mail, former Manchester United coach David Moyes says he wasn't ...
>> Section 2 Around the Net Archives