Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS, national teams get tequila sponsor
The Wall Street Journal, April 25th, 2011 12:59PM

MOST READ

MOST COMMENTED

In a four-year deal, El Jimador tequila will sponsor Major League Soccer, the U.S. men's and women's national teams, and the annual U.S. tour of the Mexico's national team. The agreement provides El Jimador with an onsite promotional presence at games, on-field advertising signs for more than 100 televised games each year, player appearances at promotional events and a line of co-branded merchandise.

The agreement was signed with New York-based Soccer United Marketing, the commercial arm of MLS, which also represents the U.S. Soccer Federation and the commercial rights to the U.S. tour of the Mexican national team.

"2010 was an incredible year for our sport, particularly with the excitement generated among fans by the World Cup," said David Wright, SUM's vice president of global sponsorship. "We think we're starting to see a watershed swell of interest around our sport." Wright added that part of soccer's attraction in the U.S. for sponsors is the strong following the sport has among Hispanics, the nation's fastest-growing ethnic category in the U.S.

The deal is the latest in a series of major sponsor agreements struck by SUM. In February it signed up Allstate Corp., to sponsor MLS and the U.S. men's and women's national teams, while in March, Anheuser-Busch Inbev N.V. renewed its deal. Sports Business Journal reported that PepsiCo Inc. had also renewed its agreement with SUM.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Mackay Out of Palace Running    
Malky Mackay, who was considered a shoo-in for the vacant Crystal Palace job, is no longer ...
UEFA Investigates Tavecchio Comments    
Italian soccer federation (FIGC) president Carlo Tavecchio is being investigated by UEFA over an alleged racist ...
Report: Glazers to Keep Man United Five More Years    
The Guardian reports that despite mounting unrest over the Glazer's ownership of Manchester United, the family ...
Barca Denied Transfer Ban Appeal    
Barcelona will be unable to sign any players in 2015 after FIFA rejected its appeal against ...
UCL Playoffs: Higuain Rescues Draw vs. Bilbao     
Athletic Bilbao coach Ernesto Valverde says he had "hoped for something more" following his team's 1-1 ...
Wenger Bemoans Ramsey Suspension After Gunners Stalemate    
Aaron Ramsey was sent off as Arsenal eked out a 0-0 draw away to Besiktas in ...
Simeone: Di Maria is Real's Best Player     
Atletico Madrid coach Diego Simeone said he thinks that Angel Di Maria is Real Madrid's best ...
Colorado College will be Team USA in 2015    
Colorado College, a Division III school, is moving to the Mountain West this season from Conference ...
Hazing investigation prompts cancellation of UNM opener    
In the aftermath of an incident in which Albuquerque fire and rescue and ambulance personnel were ...
Johannsson Has Groin Surgery     
AZ Alkmaar on Tuesday announced that USA forward Aron Johannsson had surgery on his right groin ...
>> Section 2 Around the Net Archives