Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS, national teams get tequila sponsor
The Wall Street Journal, April 25th, 2011 12:59PM

MOST READ

MOST COMMENTED

In a four-year deal, El Jimador tequila will sponsor Major League Soccer, the U.S. men's and women's national teams, and the annual U.S. tour of the Mexico's national team. The agreement provides El Jimador with an onsite promotional presence at games, on-field advertising signs for more than 100 televised games each year, player appearances at promotional events and a line of co-branded merchandise.

The agreement was signed with New York-based Soccer United Marketing, the commercial arm of MLS, which also represents the U.S. Soccer Federation and the commercial rights to the U.S. tour of the Mexican national team.

"2010 was an incredible year for our sport, particularly with the excitement generated among fans by the World Cup," said David Wright, SUM's vice president of global sponsorship. "We think we're starting to see a watershed swell of interest around our sport." Wright added that part of soccer's attraction in the U.S. for sponsors is the strong following the sport has among Hispanics, the nation's fastest-growing ethnic category in the U.S.

The deal is the latest in a series of major sponsor agreements struck by SUM. In February it signed up Allstate Corp., to sponsor MLS and the U.S. men's and women's national teams, while in March, Anheuser-Busch Inbev N.V. renewed its deal. Sports Business Journal reported that PepsiCo Inc. had also renewed its agreement with SUM.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: NYCFC Eyes Queens Stadium    
New York City FC is considering building its stadium near the Acqueduct Racetrack in Queens, Capital ...
Ronaldo on Track to Break European Scoring Records    
If he remains injury-free this season, Cristiano Ronaldo should become the all-time leading scorer in both ...
Jardim: Monaco "Superior" in UCL Opener    
Leanardo Jardim hailed AS Monaco's "superior" display in Tuesday's 1-0 win against Bundesliga giant Bayer Leverkusen ...
Rodgers: 'Balotelli Needs to Stay in the Box'    
Liverpool coach Brendan Rodgers said that Mario Balotelli needs to stay in the penalty area more ...
Casillas Booed at Home    
Real Madrid coach Carlo Ancelotti said he didn't hear the sections of the Bernabeu crowd that ...
'Perfect' Dortmund Brushes Gunners Aside    
Borussia Dortmund cruised to a 2-0 win against Premier League giant Arsenal in the opening game ...
Simeone: Atletico Spurned Chances in UCL Loss    
Spanish champ Atletico Madrid on Tuesday slumped to a surprise 3-2 defeat at Olympiakos on the ...
Johnson Steps Down as Fox's Lead Soccer Broadcaster     
In an interview with Sports Illustrated, Gus Johnson reveals that he will no longer be Fox's ...
Barca Names Training Field After Vilanova     
Barcelona on Tuesday announced that a field at the club's training ground would be named after ...
Bayern Injury Crisis Ahead of City Visit     
Bayern Munich is struggling with injury concerns ahead of its UEFA Champions League home opener against ...
>> Section 2 Around the Net Archives