British celebrity p.r. consultant Max Clifford says the problem with FIFA is President Sepp Blatter, who insists there is no problem.
"His press conference was predictably incredible," said Clifford of Blatter's meeting with the press during which he denied FIFA was in crisis. "In other words, I wouldn't have expected him to say anything else. If he was standing in the middle of World War III he'd deny it was happening. Whatever you think, and whoever is responsible, FIFA is in the middle of the biggest scandal in its history. And Blatter is being criticized inside and outside football and across the world. His performance reminded me a little of a man standing in the middle of a monsoon with just an umbrella to keep him dry. Everyone is getting washed away around him, everything is flooded, but he's fine. He's having a nice day. There's nothing wrong."
Clifford says FIFA must address its problems. What are these accusations? What are the best ways of finding out who is guilty and who is innocent? "If you can't answer that simple question," he says, "there's no chance. You don't call a press conference and you don't address a press conference. If you have no answers, then forget about the press conference."
He says Blatter's solution is to call for an unbiased, incorruptible investigation run by someone above suspicion.