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France has already won
www.europe1.com (French), July 12th, 2011 2:09PM

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TAGS:  france, soccer business, television, women's world cup

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Whatever happens Wednesday when France meets the USA in the semifinals of the Women's World Cup, French women's soccer is already a big winner.

France's quarterfinal win over England drew a record television audience of 2.8 million viewers on Direct 8 and national network TF1 has confirmed it will broadcast Sunday's final if the Bleues beat the USA.

The French federation has taken advantage of the Bleues' success to formally launch a call for bidders for the television rights to the women's national league. No one is expecting the women's league to get close to the $700 million annual rights fee the Ligue 1 gets, but anything it gets is better than it gets now: rien.

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