Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
U.S. loss costly on endorsement front
adage.com, July 19th, 2011 2:16PM

MOST READ

MOST COMMENTED

The USA's loss to Japan from the penalty spot could have cost the U.S. players as much as $10 million in missed endorsements. Stars such as Abby Wambach and Hope Solo, who finished 2-3 in Golden Ball balloting, were seeking $3 million to $4 million in endorsement deals and the other players could have gained $2 million. The good news is the players received far greater publicity than they could have ever imagined before the tournament started, and the London Olympics is around the corner.

"Yeah, the defeat cost the U.S. women some heavy endorsement dollars, but I don't think it's a total loss," said Bob Dorfman, VP-executive creative director at San Francisco-based Baker Street Partners and an expert in sports marketing. "The final was an epic match, it likely drew a huge audience, and it made household names of Wambach, Solo and [Alex] Morgan."

Two Concacaf teams will qualify for London 2012. Vancouver has been awarded the qualifying tournament, which will take place Jan. 19-29.

"If a stunning loss can still be a win, this was it," added Dorfman. "With the 2012 Olympics just around the corner, women's soccer will stay relevant, and the U.S. team's quest for gold will take on added drama and relevance. Expect Wambach, Solo and Morgan to be highlighted heavily by Olympic sponsors and other advertisers leading up to the Games."

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Atleti Re-signs Tiago     
Atletico Madrid on Tuesday re-signed Tiago Mendes on a two-year deal, despite interest from Premier League ...
Koeman: Dani Osvaldo for Sale    
Southampton manager Ronald Koeman has confirmed that Daniel Osvaldo is for sale, but reports in Italy ...
BVB: Hummels, Reus Not for Sale    
Borussia Dortmund coach Jurgen Klopp on Tuesday poured cold water over the transfer speculation swirling around ...
Shakhtar Brazilians Defected Because of 'Deadly Risk'    
Shakhtar Donetsk midfielder Douglas Costa says he and his fellow Brazilian players have refused to return ...
Brazil Reappoints Dunga as Head Coach     
The Brazilian soccer association (CBF) on Tuesday appointed Dunga as coach of the Brazilian national team, ...
Official: James Joins Real     
James Rodriguez on Tuesday became the fourth most-expensive player ever, signing a six-year deal with European ...
City's Negredo Breaks Foot    
Manchester City striker Alvaro Negredo has broken his foot and will be out of action for ...
Liverpool Close to Remy Signing    
Liverpool on Monday activated the release clause of Queens Park Rangers striker Loic Remy, agreeing to ...
Evra Joins Juventus    
Juventus on Monday confirmed that Patrice Evra has officially joined from Manchester United on a two-year ...
Prandelli: Balotelli's World 'Far Away from Reality'    
Cesare Prandelli has said he did not fall out with Mario Balotelli during the World Cup ...
>> Section 2 Around the Net Archives