Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Hope Solo's stock rises
Sporting News, August 1st, 2011 4:18PM

MOST READ

MOST COMMENTED

Hope Solo signed a multiyear marketing deal with the beverage company., Gatorade, her second major endorsement since helping the USA to a runner-up finish at this summer's Women's World Cup. Earlier this month, she joined teammates Abby Wambach and Alex Morgan in signing one-year deals with Bank of America.

Gatorade recently signed deals with U.S. men's goalie Tim Howard, swimmer Ryan Lochte and female surfer Coco Ho. Industry sources peg the deal in the low six-figure range per year.

Richard Motzkin of Wasserman Media Group, who has represented Solo for 10 years, said he and Gatorade began discussing a possible deal before the World Cup started, but he described interest in her after the World Cup as “staggering.” He hinted that more individual deals are on the horizon, but would not discuss details.

“Being on the cover of Sports Illustrated helped her awareness with the general public,” Motzkin said. “She has an opportunity to become well-known not just in the soccer scene, but in the public mainstream as well.” Solo’s followers on Twitter jumped from 8,000 to more than 250,000 in little over a week.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Clasico to Break Records     
AS reports that Saturday's Clasico between Real Madrid and Barcelona at the Bernabeu in Madrid will ...
Dunga Names Neymar Brazil Captain    
Brazilian national team coach Dunga on Friday revealed that Neymar will retain the captain's armband when ...
Reports: Lampard Could Extend City Stay     
According to reports in England, Frank Lampard could be able to stay on loan at Manchester ...
Pogba Signs Three-Year Extension with Juve    
Juventus midfielder Paul Pogba on Friday signed a new deal that will keep him at the ...
Rio Ferdinand to Retire This Season    
Former England captain and Queens Park Rangers defender Rio Ferdinand has said he plans to retire ...
Garcia: Roma Must Respond Following Bayern "Accident"     
AS Roma coach Rudi Garcia on Friday admitted that his team has a long way to ...
Mourinho: Costa Could Play Against Man United    
Jose Mourinho on Friday revealed that Chelsea striker Diego Costa could play at Manchester United on ...
Enrique: Suarez to Make Barca Clasico Debut     
Barcelona coach Luis Enrique on Friday confirmed that Luis Suarez will play in Saturday's Clasico vs. ...
Sporting Demands UCL Replay     
Sporting Lisbon has lodged a formal complaint with UEFA demanding a replay of its UEFA Champions ...
FIFA Rankings: USA Falls to 23rd    
Jurgen Klinsmann's USA fell six places to 23rd in FIFA's international rankings following a pair of ...
>> Section 2 Around the Net Archives