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Hope Solo's stock rises
Sporting News, August 1st, 2011 4:18PM

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Hope Solo signed a multiyear marketing deal with the beverage company., Gatorade, her second major endorsement since helping the USA to a runner-up finish at this summer's Women's World Cup. Earlier this month, she joined teammates Abby Wambach and Alex Morgan in signing one-year deals with Bank of America.

Gatorade recently signed deals with U.S. men's goalie Tim Howard, swimmer Ryan Lochte and female surfer Coco Ho. Industry sources peg the deal in the low six-figure range per year.

Richard Motzkin of Wasserman Media Group, who has represented Solo for 10 years, said he and Gatorade began discussing a possible deal before the World Cup started, but he described interest in her after the World Cup as “staggering.” He hinted that more individual deals are on the horizon, but would not discuss details.

“Being on the cover of Sports Illustrated helped her awareness with the general public,” Motzkin said. “She has an opportunity to become well-known not just in the soccer scene, but in the public mainstream as well.” Solo’s followers on Twitter jumped from 8,000 to more than 250,000 in little over a week.

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