Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Hope Solo's stock rises
Sporting News, August 1st, 2011 4:18PM

MOST READ

MOST COMMENTED

Hope Solo signed a multiyear marketing deal with the beverage company., Gatorade, her second major endorsement since helping the USA to a runner-up finish at this summer's Women's World Cup. Earlier this month, she joined teammates Abby Wambach and Alex Morgan in signing one-year deals with Bank of America.

Gatorade recently signed deals with U.S. men's goalie Tim Howard, swimmer Ryan Lochte and female surfer Coco Ho. Industry sources peg the deal in the low six-figure range per year.

Richard Motzkin of Wasserman Media Group, who has represented Solo for 10 years, said he and Gatorade began discussing a possible deal before the World Cup started, but he described interest in her after the World Cup as “staggering.” He hinted that more individual deals are on the horizon, but would not discuss details.

“Being on the cover of Sports Illustrated helped her awareness with the general public,” Motzkin said. “She has an opportunity to become well-known not just in the soccer scene, but in the public mainstream as well.” Solo’s followers on Twitter jumped from 8,000 to more than 250,000 in little over a week.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Creighton shuts down Jordan Morris    
No. 24 Creighton got goals by freshman Ricky Lopez-Espin and Fabian Herbers to beat No. 13 ...
Redknapp to Sign Two-Year QPR Extension    
Despite losing his first three games of the season, Queens Park Rangers coach Harry Redknapp revealed ...
Hernandez, Juve Agree Personal Terms    
The Corriere dello Sport on Friday reported that Juventus has agreed personal terms with Manchester United ...
Cambiasso Joins Leicester City     
Former Inter Milan midfielder Esteban Cambiasso on Friday officially joined Premier League club Leicester City. The ...
Fringe Players' Pay Could Derail Man United Transfer Plans    
Following the British record $99 million arrival of Angel Di Maria from Real Madrid, Manchester United ...
Chelsea's Torres Wants AC Milan Move     
Chelsea striker Fernando Torres is said to be closing in on a move to AC Milan ...
Report: Gunners Favorite to Sign Falcao on Loan     
ESPN on Thursday reported that AS Monaco has made sought-after striker Radamel Falcao available for a ...
Xabi Alonso Transfer Raises Question Marks in Germany    
Xabi Alonso's 10 million-euro ($13.2 million) transfer from Real Madrid to Bayern Munich has been met ...
Rooney Named England Captain     
Roy Hodgson on Thursday named Wayne Rooney captain of England following the retirement of former captain ...
Van Basten Exhibits 'Severe Symptoms'; Leaves AZ Indefinitely     
Netherlands and AC Milan legend Marco van Basten on Thursday mysteriously left his post as AZ ...
>> Section 2 Around the Net Archives