Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Hope Solo's stock rises
Sporting News, August 1st, 2011 4:18PM

MOST READ


Hope Solo signed a multiyear marketing deal with the beverage company., Gatorade, her second major endorsement since helping the USA to a runner-up finish at this summer's Women's World Cup. Earlier this month, she joined teammates Abby Wambach and Alex Morgan in signing one-year deals with Bank of America.

Gatorade recently signed deals with U.S. men's goalie Tim Howard, swimmer Ryan Lochte and female surfer Coco Ho. Industry sources peg the deal in the low six-figure range per year.

Richard Motzkin of Wasserman Media Group, who has represented Solo for 10 years, said he and Gatorade began discussing a possible deal before the World Cup started, but he described interest in her after the World Cup as “staggering.” He hinted that more individual deals are on the horizon, but would not discuss details.

“Being on the cover of Sports Illustrated helped her awareness with the general public,” Motzkin said. “She has an opportunity to become well-known not just in the soccer scene, but in the public mainstream as well.” Solo’s followers on Twitter jumped from 8,000 to more than 250,000 in little over a week.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Cruyff: Barca Needs to Restore Laporta, Guardiola     
Barcelona legend Johan Cruyff thinks the best way to turn the Catalan giant's fortunes around is ...
Ronaldo Could Miss First Game vs. Bayern     
Cristiano Ronaldo watched from the stands as Real Madrid beat Barcelona 2-1 in the Copa del ...
Report: Moyes Must Qualify for Europa League    
Manchester United coach David Moyes is understood to be under pressure from the Glazer family, the ...
Bayern Eases into German Cup Final     
Bayern Munich on Wednesday remained on course for a record 17th German Cup by crushing second ...
Pellegrini: 'Mentally Tired' City Not Out of Title Race    
Manuel Pellegrini admitted that Manchester City is mentally tired after his team could only manage a ...
Martinez: Everton Can Still Finish Fourth     
Everton coach Roberto Martinez reflected on a "hurtful" 3-2 loss to Crystal Palace at home in ...
Bartra Blames Bale Goal on Fitness    
Barcelona defender Marc Bartra insists that fitness issues kept him from keeping up with Real Madrid ...
Bale's Dream Comes True as Real Wins King's Cup    
Real Madrid won the first of what it hopes will be three major trophies this season ...
Chandler Could Return to Training Next Week     
U.S. international Timothy Chandler is set to return to Nurnberg team training in 10 days, ESPN ...
Garcia: Roma's Scudetto Dream Not Over    
AS Roma coach Rudi Garcia says that he has not given up hope on the Scudetto ...
>> Section 2 Around the Net Archives