Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
What MLS and NBC have to offer each other
by Paul Kennedy, August 11th, 2011 1:02AM

MOST READ
TAGS:  mls, television

MOST COMMENTED

[TELEVISION WATCH] The promotional opportunities that NBC, the rebranded NBC Sports Network and NBC's affiliates will offer were a huge reason Major League Soccer jumped at the opportunity to take what MLS Commissioner Don Garber termed a "natural step" in leaving Fox Soccer and partner with NBC.

The agreement calls for NBC to air two regular-season and two playoff games and NBC Sports Network to televise 38 regular-season games and three playoff games for each of the three years of the contract.

In addition, NBC and NBC Sports Network will each air two U.S. national team games per year.

“We think Major League Soccer and U.S. Soccer are ready for prime time and ready for network television," said Garber.

Garber said MLS was ready to return to English-language network television, from which it has been absent during the regular season since 2002.

Garber and Jon Miller, the president of programming of NBC Sports, go back together to Garber's days with the NFL, and Garber said the deal between MLS and NBC came together quickly.

Despite pro soccer's historically poor ratings, MLS offers NBC attractive demographics and what Miller termed "blue chip" sponsors.

NBC will offer MLS a chance to grow its base.

“We won’t just be promoting Major League Soccer inside soccer games," said Miller. "We’ll be promoting Major League Soccer inside Notre Dame football games, the NHL, Indy Car, PGA Tour golf, obviously the Olympics next summer."



0 comments
  1. Jeffrey Organ
    commented on: August 11, 2011 at 12:03 p.m.
    If NBC starts by not letting Little League regionals delay the start of televised coverage they are already years ahead of ESPN. What an embarrassment. Can you imagine what the reaction to this would be in any other country in the world?

  1. Blake Mcvey
    commented on: August 11, 2011 at 10:16 p.m.
    Jeff, I agree--and what makes it worse the LLWS is a horrible event. I hate baseball when it's played by highly skilled adults let alone uncoordinated little kids.


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying    
"We can't do the work of FIFA and UEFA. We hope that in the near future ...
Manchester United and Liverpool in driver's seats    
[INTERNATIONAL FRIENDLIES] Group play in the Guinness International Champions Cup concludes Saturday with four games. Manchester ...
Dayton head coach van Druenen steps down    
[USL PRO: Week 20] Sid van Druenen has resigned as head coach of the Dayton Dutch ...
Kansas City aims to join Seattle in playoffs    
[NWSL: Week 17] FC Kansas City will look to join the regular-season champion Seattle Reign FC ...
U.S. under-23 men's national team roster    
[BAHAMAS CAMP] The U.S. under-23 men's national team roster will hold a five-day camp, beginning Sunday, ...
Revs' Fagundez gets Uruguay U-20 call-up    
[MLS: Friday] The New England Revolution announced that 19-year-old midfielder Diego Fagundez has been called into ...
Our All-Star Game guide: 11 things to do in Portland    
[MLS SPOTLIGHT] There's lots happening around Wednesday's AT&T MLS ALL-Star Game in Portland with an NWSL ...
U.S. attendance records, from Hakoah to Olympics    
[CROWD COUNT] A crowd of 109,000 is expected Saturday at the Big House, home of University ...
What They're Saying: James Rodriguez    
"I'm here just as another player. There are many stars; I'll try to help out." -- ...
2014 NPSL All-League Team    
[AWARDS] Two players each from the NPSL finalists New York Red Bulls U-23s (Victor Manosalvas and ...
>> Soccer America Daily Archives