Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
What MLS and NBC have to offer each other
by Paul Kennedy, August 11th, 2011 1:02AM

MOST READ
TAGS:  mls, television

MOST COMMENTED

[TELEVISION WATCH] The promotional opportunities that NBC, the rebranded NBC Sports Network and NBC's affiliates will offer were a huge reason Major League Soccer jumped at the opportunity to take what MLS Commissioner Don Garber termed a "natural step" in leaving Fox Soccer and partner with NBC.

The agreement calls for NBC to air two regular-season and two playoff games and NBC Sports Network to televise 38 regular-season games and three playoff games for each of the three years of the contract.

In addition, NBC and NBC Sports Network will each air two U.S. national team games per year.

“We think Major League Soccer and U.S. Soccer are ready for prime time and ready for network television," said Garber.

Garber said MLS was ready to return to English-language network television, from which it has been absent during the regular season since 2002.

Garber and Jon Miller, the president of programming of NBC Sports, go back together to Garber's days with the NFL, and Garber said the deal between MLS and NBC came together quickly.

Despite pro soccer's historically poor ratings, MLS offers NBC attractive demographics and what Miller termed "blue chip" sponsors.

NBC will offer MLS a chance to grow its base.

“We won’t just be promoting Major League Soccer inside soccer games," said Miller. "We’ll be promoting Major League Soccer inside Notre Dame football games, the NHL, Indy Car, PGA Tour golf, obviously the Olympics next summer."



0 comments
  1. Jeffrey Organ
    commented on: August 11, 2011 at 12:03 p.m.
    If NBC starts by not letting Little League regionals delay the start of televised coverage they are already years ahead of ESPN. What an embarrassment. Can you imagine what the reaction to this would be in any other country in the world?

  1. Blake Mcvey
    commented on: August 11, 2011 at 10:16 p.m.
    Jeff, I agree--and what makes it worse the LLWS is a horrible event. I hate baseball when it's played by highly skilled adults let alone uncoordinated little kids.


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Region IV teams sweep ODP titles again     
For the second straight year, Region IV teams won all four ODP Championships. Cal South took ...
What They're Saying: Sinisa Mihajlovic    
"Let's be clear. I didn't take his neck, I took his shirt, pushed his chest and ...
Johnson hits Gladbach winner; no stopping Tijuana    
Fabian Johnson scored his first goal since moving to third-place Borussia Moenchengladbach in its 2-0 victory ...
2015 MLS Preseason Action    
Preseason play wrapped up Saturday with the Houston Dynamo (Carolina Challenge Cup), New York Red Bulls ...
MLS: Projected opening day lineups    
MLS is slated to start its 20th season on Friday when the defending champion LA Galaxy ...
Gallardo shines as U.S. U-17s rout Cuba     
Joe Gallardo, who suffered a broken shinbone last August, scored a hat trick as the USA ...
Garber: 'Nobody's looking for a work stoppage'    
Speaking at the MIT Sloan Sports Analytics Conference in Boston on Friday, MLS commissioner Don Garber ...
What They're Saying: Univision's Juan Carlos Rodriguez    
"If the rights are already fixed, there's little incentive to FIFA to award 2026 to the ...
2015 MLS Preseason Action    
The MLS preseason wraps up on Saturday with 18 of 20 teams in action, all but ...
MLS issues record fine to owner Dell Loy Hansen    
One MLS owner, Real Salt Salt's Dell Loy Hansen, has not been shy about expressing his ...
>> Soccer America Daily Archives