Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
What MLS and NBC have to offer each other
by Paul Kennedy, August 11th, 2011 1:02AM

MOST READ
TAGS:  mls, television

MOST COMMENTED

[TELEVISION WATCH] The promotional opportunities that NBC, the rebranded NBC Sports Network and NBC's affiliates will offer were a huge reason Major League Soccer jumped at the opportunity to take what MLS Commissioner Don Garber termed a "natural step" in leaving Fox Soccer and partner with NBC.

The agreement calls for NBC to air two regular-season and two playoff games and NBC Sports Network to televise 38 regular-season games and three playoff games for each of the three years of the contract.

In addition, NBC and NBC Sports Network will each air two U.S. national team games per year.

“We think Major League Soccer and U.S. Soccer are ready for prime time and ready for network television," said Garber.

Garber said MLS was ready to return to English-language network television, from which it has been absent during the regular season since 2002.

Garber and Jon Miller, the president of programming of NBC Sports, go back together to Garber's days with the NFL, and Garber said the deal between MLS and NBC came together quickly.

Despite pro soccer's historically poor ratings, MLS offers NBC attractive demographics and what Miller termed "blue chip" sponsors.

NBC will offer MLS a chance to grow its base.

“We won’t just be promoting Major League Soccer inside soccer games," said Miller. "We’ll be promoting Major League Soccer inside Notre Dame football games, the NHL, Indy Car, PGA Tour golf, obviously the Olympics next summer."



0 comments
  1. Jeffrey Organ
    commented on: August 11, 2011 at 12:03 p.m.
    If NBC starts by not letting Little League regionals delay the start of televised coverage they are already years ahead of ESPN. What an embarrassment. Can you imagine what the reaction to this would be in any other country in the world?

  1. Blake Mcvey
    commented on: August 11, 2011 at 10:16 p.m.
    Jeff, I agree--and what makes it worse the LLWS is a horrible event. I hate baseball when it's played by highly skilled adults let alone uncoordinated little kids.


Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
U.S. U-18s split two-game series with Germany    
The U.S. under-18 men's national team dropped a 3-2 decision to Germany's U-18s to finish with ...
MLS Trade Central: Friday's deals    
After two disastrous years in England, Brek Shea is back in MLS, signing with expansion club ...
MLS lines up exciting tripleheader for first Sunday    
MLS will open its 2015 season on March 6 when the defending champion LA Galaxy hosts ...
Video Pick: Alex Meier on Fire     
The leading scorer in the Europe's highest scoring league is a player you may not have ...
What They're Saying: Chris Wondolowski    
"I'm not over it. I'm not sure I'll ever get over it. [Pause] I actually think ...
U.S. U-20s win at San Pedro Sula    
San Pedro Sula is no easy place to play as the USA (2-1 loser in the ...
Press and Lloyd combine for all seven in U.S. win    
After a tie and loss in its first two games at the Torneio Internacional da Brasilia, ...
What They're Saying: Juergen Klopp    
"He took a wrong turn at some point. But everything is back to normal now. He ...
TV Report: MLS expansion teams ink local deals    
As expected, New York City FC has entered into a multi-year agreement with YES Network, while ...
Timbers land Wake's Vidovich to run T2    
The Portland Timbers, who dipped into the college ranks to get head coach Caleb Porter, have ...
>> Soccer America Daily Archives