Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
What MLS and NBC have to offer each other
by Paul Kennedy, August 11th, 2011 1:02AM
Subscribe to Soccer America Daily

MOST READ
TAGS:  mls, television

MOST COMMENTED

[TELEVISION WATCH]The promotional opportunities that NBC, the rebranded NBC Sports Network and NBC's affiliates will offer were a huge reason Major League Soccer jumped at the opportunity to take what MLS Commissioner Don Garber termed a "natural step" in leaving Fox Soccer and partner with NBC.

The agreement calls for NBC to air two regular-season and two playoff games and NBC Sports Network to televise 38 regular-season games and three playoff games for each of the three years of the contract.

In addition, NBC and NBC Sports Network will each air two U.S. national team games per year.

“We think Major League Soccer and U.S. Soccer are ready for prime time and ready for network television," said Garber.

Garber said MLS was ready to return to English-language network television, from which it has been absent during the regular season since 2002.

Garber and Jon Miller, the president of programming of NBC Sports, go back together to Garber's days with the NFL, and Garber said the deal between MLS and NBC came together quickly.

Despite pro soccer's historically poor ratings, MLS offers NBC attractive demographics and what Miller termed "blue chip" sponsors.

NBC will offer MLS a chance to grow its base.

“We won’t just be promoting Major League Soccer inside soccer games," said Miller. "We’ll be promoting Major League Soccer inside Notre Dame football games, the NHL, Indy Car, PGA Tour golf, obviously the Olympics next summer."



0 comments
  1. Jeffrey Organ
    commented on: August 11, 2011 at 12:03 p.m.
    If NBC starts by not letting Little League regionals delay the start of televised coverage they are already years ahead of ESPN. What an embarrassment. Can you imagine what the reaction to this would be in any other country in the world?
  1. Blake Mcvey
    commented on: August 11, 2011 at 10:16 p.m.
    Jeff, I agree--and what makes it worse the LLWS is a horrible event. I hate baseball when it's played by highly skilled adults let alone uncoordinated little kids.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Messi Alert: Argentine star injured in Honduras friendly (Video)    
Lionel Messi injured his back and ribs in a Copa Centenario warmup game for Argentina against ...
Copa Centenario: Castillo replaces Chandler on U.S. roster    
The USA has called in Edgar Castillo to replace Timmy Chandler on its roster for the ...
MLS Countdown: Kaka recalled by Brazil for Centenario    
The announcement came a day too late to benefit the Philadelphia Union, but Orlando City midfielder ...
U.S. Abroad: Gonzalez's Pachuca has edge in Liga MX final    
Omar Gonzalez, who was passed over for a spot on the U.S. Copa Centenario team, started ...
BeIN Sports adds special Copa Centenario coverage    
One vital aspect of soccer's increased television exposure is how events are treated by non-rights holders ...
USA-Bolivia: Will youth movement continue?    
Christian Pulisic has already impressed his coach, Jurgen Klinsmann, enough that he's in contention to start ...
What They're Saying: Jozy Altidore    
"When Haiti qualified, I just thought it'd be a cool thing, because they haven't qualified for ...
TV Report: Fox network twinbill draws 1,613,000 viewers    
Last Saturday's FA Cup-MLS doubleheader on Fox reached a combined 1,613,000 viewers. Manchester United's 2-1 overtime ...
Concacaf turns to NBA for new CEO    
In another step to rehabilitate itself after five years of scandal, Concacaf hired Philippe Moggio out ...
Women's players' strike motions go to judge for decision    
Judge Sharon Johnson Coleman took under advisement competing motions for summary judgment made by attorneys for ...
>> Soccer America Daily Archives