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Red Sox owners plot Liverpool makeover
Wall Street Journal, August 12th, 2011 4:38PM

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TAGS:  england, soccer business

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Ten months after Boston Red Sox co-owners John Henry and Tom Werner purchased Liverpool, they've already left their mark on the EPL club.

They have invested heavily on the transfer market, spending $170 million for the likes of Uruguayan forward Luis Suarez, Scottish midfielder Charlie Adam and Andy Carroll, Stewart Downing and Jordan Henderson.

Matthew Futterman interviews Werner, who says the goal for 2011-12 is improvement. "We want to see improvement, and finishing in the top four would indicate that."

Werner, who previously ran the San Diego Padres, says running a soccer club is still in the learning phase. "We want to be very careful," he said. "My mantra going in, and John’s mantra going in was, 'Underpromise.'"

The hardest thing to adapt to? "There’s the whole issue of the transfer windows for players that you have to try to understand," says Werner. "We’re used to American sports, where there’s a draft and trades and some free agency. This is a whole different way of thinking about players."

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