Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Soccer and solar a natural for Yingli
Marketing Daily, August 12th, 2011 4:59PM

MOST READ
TAGS:  soccer business

MOST COMMENTED

Those new signboards at Wednesday's USA-Mexico game were for China-based company Yingli Green Energy, which signed a multi-year deal to be the first "Official Renewable Energy Partner" of U.S. Soccer.

Yingli ran a text-messaging campaign, offering fans a chance to win soccer prizes -- and also a free quote on solar installation. "The intent here is not only to raise awareness but to educate people on how to go solar," says Helena Kimball, head of U.S. marketing communications for Yingli.

The deal was a natural for Yingli. Four of the five largest solar markets are also among the top five in U.S. Soccer attendance: California, New Jersey, Pennsylvania and Massachusetts.

"We chose this platform because we wanted to reach out to the broadest audience possible from a national level," says Kimball. "And we saw a strong correlation between growth of soccer and growth of solar in U.S."

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Johnson Steps Down as Fox's Lead Soccer Broadcaster     
In an interview with Sports Illustrated, Gus Johnson reveals that he will no longer be Fox's ...
Barca Names Training Field After Vilanova     
Barcelona on Tuesday announced that a field at the club's training ground would be named after ...
Bayern Injury Crisis Ahead of City Visit     
Bayern Munich is struggling with injury concerns ahead of its UEFA Champions League home opener against ...
Mourinho: Third UCL Title Not an Obsession    
Jose Mourinho insists that winning the UEFA Champions League again is not an obsession. The Portuguese, ...
Fulham Failing in the Second Division    
Just six games into the English League Championship season, and Fulham, the former club of USA ...
Cavs weather storm to down VCU    
No. 5 Virginia won its fourth straight game against VCU, but thanks to Penn transfer Sam ...
Ferdinand: Moyes' Tactics 'Embarrassing'    
Former Manchester United defender Rio Ferdinand launched a scathing attack on former coach David Moyes in ...
Critic Apologizes to Saints Fans     
Southampton, many critics' pick to be relegated this season after selling so many players during the ...
Inter Crushes Sassuolo, 7-0, Again    
Inter Milan made up for its disappointing 0-0 draw away to Torino on the opening day ...
Simeone Hails Atleti 'Strength'    
Atletico Madrid coach Diego Simeone hailed his team's "strength" as the defending La Liga champ beat ...
>> Section 2 Around the Net Archives