Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySoccer World DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America ClassifiedsGame Report
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
MLS gets spike in online viewers
SportsBusiness Journal, August 22nd, 2011 2:49PM



The MLS All-Star Game and World Football Challenge boosted Major League Soccer’s online and mobile numbers to new heights, reports Fred Dreier. recorded just over 3 million unique visitors in July -- traditionally its busiest month -- for its highest total ever and a 30 percent jump from July 2010.

MLS also saw an acceleration in downloads of its MatchDay Live free mobile application, which has been downloaded by 1 million users since its debut in March.

“We’ve found the way to drive traffic with the core MLS fan is by blowing out content around big events, like the U.S. soccer team’s run through the Gold Cup, or the World Football Challenge and All-Star,” said Chris Schlosser, general manager, MLS Digital. “We did an absolute wall of All-Star content.”

The MLS All-Stars played Manchester United at Red Bull Arena on July 27. The World Football Challenge ran July 13 to Aug. 6.

Read the original story...

No comments yet.

Sign in to leave a comment. Don't have an account? Join Now



Recent Section 2 Around the Net
Youth soccer fights back against 49ers    
Northern California youth soccer advocates, including Santa Clara Youth Soccer League President Tino Silva, have launched ...
Cal South TOPSoccer Program Turns 25    
"We're all soccer players, special needs or not," says Sandy Castillo, chair of the Cal South ...
How Neymar Played in Childhood     
Neyrmar: "I used to pick up the ball, set up the furniture and go around dribbling ...
Roma Partnering with U.S. Youth Clubs    
Italian Serie A club Roma, which has American ownership, aims to forge partnerships with seven U.S. ...
LVG: Falcao "Has to Prove Himself"    
Manchester United coach Louis van Gaal has responded to criticism over dropping Radamel Falcao by claiming ...
Report: Adidas to Assist Messi Move?    
According to Spanish sports daily AS, Lionel Messi's sponsor Adidas could be the key to the ...
Toure Admits Man City Future in Doubt     
Speaking ahead of the opening games of the African Nations' Cup in Equatorial Guinea this weekend, ...
Ronaldo Blasts 'Defensive' Atleti Tactics    
Cristiano Ronaldo blasted Atletico Madrid for its unattractive style after the Rojiblancos ousted Real Madrid from ...
Fabian Johnson's 'Spat' with 'Gladbach Coach Favre    
According to Bild, USA defender Fabian Johnson is in a "spat" with Borussia Monchengladbach coach Lucien ...
Serie A to Introduce Goal-Line Technology     
Serie A will introduce goal-line technology next season after the Italian soccer federation (FIGC) gave its ...
>> Section 2 Around the Net Archives