The MLS All-Star Game and World Football Challenge boosted Major League Soccer’s online and mobile numbers to new heights, reports Fred Dreier. MLSsoccer.com recorded just over 3 million unique visitors in July -- traditionally its busiest month -- for its highest total ever and a 30 percent jump from July 2010.

MLS also saw an acceleration in downloads of its MatchDay Live free mobile application, which has been downloaded by 1 million users since its debut in March.

“We’ve found the way to drive traffic with the core MLS fan is by blowing out content around big events, like the U.S. soccer team’s run through the Gold Cup, or the World Football Challenge and All-Star,” said Chris Schlosser, general manager, MLS Digital. “We did an absolute wall of All-Star content.”

The MLS All-Stars played Manchester United at Red Bull Arena on July 27. The World Football Challenge ran July 13 to Aug. 6.