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The Carling Cup will be no more
AP, September 28th, 2011 2:11PM

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TAGS:  england, soccer business

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After 14 seasons, Carling will not renew its sponsorship of the English League Cup, the third most important competition in English soccer after the Premier League and FA Cup, following the 2011-12 season.

A statement released by Carling's owner, Denver-based Molson Coors Brewing Company, referenced the competition's standing in England, with many leading teams fielding weakened teams.

Molson Coors' income fell 6 percent between April and June due to weak beer sales and increased costs for fuel and ingredients.

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