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A boot with a brain, September 30th, 2011 5:48PM

TAGS:  soccer business


Adidas has unveiled a new soccer shoe that contains a microchip fitted into a cavity in the outsole unit that will collect vast amounts of data during a game. The player then can compare the data with that of friends and famous players.

According to adidas, which unveiled the new adiZero F50 at a press conference in Germany on Thursday, the chip allows players to collect a wide variety of data “including speed, average speed [recorded every second], maximum speed [recorded every five seconds], number of sprints, distance, distance at high intensity levels, steps and stride rates.” It also claims that at 165 grams (0.36 pounds), the shoe is the lightest in the world.

The data collected can be uploaded to adidas’ training hub and analysed.

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