[TELEVISION WATCH]On the eve of MLS Cup, the Los Angeles Galaxy announced that it had reached a 10-year regional television deal with Time Warner to air its games on its new regional sports network for $55 million -- a massive amount of money for a team reported to have never drawn more than 16,000 homes a game on its current regional carrier.
The rights fee is a 10-fold jump from the amount the Galaxy received from Fox Sports West. The Los Angeles Times reportedthat ratings for Galaxy matches on FSW were as low as 0.11.
Time Warner will air the Galaxy on its new channels in both English and Spanish. The Galaxy deal is dwarfed by the $3 billion the NBA's Lakers will receive from Time Warner over 20 years.
“We’re very excited about our new relationship with AEG, and we’re thrilled to add the Galaxy as another foundational programming partner across both of our new Regional Sports Networks,” said David Rone, Time Warner Cable Sports President. “Soccer really resonates with this marketplace, and the Galaxy is a premier brand and a championship-caliber team. We look forward to growing interest in the Galaxy by offering fans an enhanced experience, in both English and Spanish.