Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Chinese TV market tough nut for EPL to crack
Bloomberg, January 16th, 2012 3:22PM

MOST READ
TAGS:  china, england, soccer business, television

MOST COMMENTED

The English Premier League makes millions from the sale of overseas television rights, but tapping into the Chinese market has proven to be difficult.

A pay-per-view deal valued at $60 million collapsed and the EPL is in the second of a three-year deal for coverage on regional free-to-air broadcasters. The fact only state-owned CCTV can broadcast sports nationwide restricts competition for television rights, meaning the EPL can only expect to earn a fraction of what it makes in such countries as Hong Kong and Singapore. The popular NBA has taken the tact of airing its game for free in China.

“China remains a very unique broadcast market that requires a flexible and tailored approach in order to satisfy the various objectives of our clubs and stakeholders,” the league said in a statement to Bloomberg News. “As with a number of our key international markets, this is a long-term strategy and one that requires continual assessment.”

Pierre Justo, Asia director of sport and media for data company TNS/CSM Media Research, says the key to audience growth in China will be for foreign clubs to develop Chinese stars. Basketball and tennis took off on Chinese television because of the popularity of Yao Ming and Li Na.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Creighton shuts down Jordan Morris    
No. 24 Creighton got goals by freshman Ricky Lopez-Espin and Fabian Herbers to beat No. 13 ...
Redknapp to Sign Two-Year QPR Extension    
Despite losing his first three games of the season, Queens Park Rangers coach Harry Redknapp revealed ...
Hernandez, Juve Agree Personal Terms    
The Corriere dello Sport on Friday reported that Juventus has agreed personal terms with Manchester United ...
Cambiasso Joins Leicester City     
Former Inter Milan midfielder Esteban Cambiasso on Friday officially joined Premier League club Leicester City. The ...
Fringe Players' Pay Could Derail Man United Transfer Plans    
Following the British record $99 million arrival of Angel Di Maria from Real Madrid, Manchester United ...
Chelsea's Torres Wants AC Milan Move     
Chelsea striker Fernando Torres is said to be closing in on a move to AC Milan ...
Report: Gunners Favorite to Sign Falcao on Loan     
ESPN on Thursday reported that AS Monaco has made sought-after striker Radamel Falcao available for a ...
Xabi Alonso Transfer Raises Question Marks in Germany    
Xabi Alonso's 10 million-euro ($13.2 million) transfer from Real Madrid to Bayern Munich has been met ...
Rooney Named England Captain     
Roy Hodgson on Thursday named Wayne Rooney captain of England following the retirement of former captain ...
Van Basten Exhibits 'Severe Symptoms'; Leaves AZ Indefinitely     
Netherlands and AC Milan legend Marco van Basten on Thursday mysteriously left his post as AZ ...
>> Section 2 Around the Net Archives