Chivas Guadalajara, which is in the midst of a 13-game winless streak in all competitions, has hired Dutch legend Johan Cruyff as an advisor.

Cruyff, 64, who is regarded as one of the game's greatest players, also coached Ajax and Barcelona, which he led to its first Champions League title in 1992.

Club owner Jorge Vergara and his wife, Angelica Fuentes, who serves as executive president, have been criticized for failing to spend money on talented players.

"Consistent with our constant search for innovation and excellence, Chivas invites you to welcome one of the best players and coaches of world soccer, who is coming to join the club," a statement from Guadalajara said. "With his arrival, we will continue to push the development of the club ... to make the Chivas the best team in the world."