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Olympic semifinals draw big audiences
by Paul Kennedy, April 4th, 2012 8:56PM

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TAGS:  olympics, soccer business, television

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[TELEVISION WATCH] Telemundo and mun2 big scored big with Saturday's coverage of the Concacaf Olympic qualifying semifinals that sent Mexico and Honduras to the London Olympics.

The Mexico-Canada game on Telemundo delivered more than 1.6 million total viewers and was the No. 1 primetime program Saturday night on Spanish language TV among adults 18-49, beating Univision’s famed “Sabado Gigante” by 28 percent, according to Nielsen.

The game also ranked No. 1 among adults 18-49 across all stations in Los Angeles regardless of language.

Honduras-El Salvador was the most viewed program ever on mun2, with 481,000 viewers.

Mun2, the bicultural cable network, had its best weekly audience delivery in its history, delivering an average of 95,000 adults 18-49 and 154,000 total viewers for the week ending April 1, according to Nielsen.



3 comments
  1. Luis Arreola
    commented on: April 5, 2012 at 9:50 a.m.
    What were the numbers on Usa vs El Salvador game? Usmnt if you wont pick more Hispanics for your team for obvious reasons then do it for the money. More fans, more interest, more money.
  1. David Sirias
    commented on: April 5, 2012 at 12:20 p.m.
    The Federation is not purposely trying to exclude latinos. That's never been the case. If anything it's just they opposite. With the help of MLS, it's trying to cast a broad net to catch the latinos and other minorities in the cities and minority suburbs. Problem is that it's efforts are three decades late. It will be another ten years at least before we see ALL, not just some, young talent selected because of skill, regardless of height and frame. The days of Pat Phelan and Chad Barrett, and Justin Braun types making MLS rosters is coming to an end.
  1. Luis Arreola
    commented on: April 5, 2012 at 3:52 p.m.
    Hope your right David but I still think it is not that difficult to find the best talent now a days. I think that money wil always move the tide. Scouts now want to lokk very a little away from Academies. It seems there is a strong effort to push the Academy system as the only top player venue which will never be unless its free. I dont see that happening too soon.

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