Let the market decide. Good. Very soon this will fail. American sports fans should be very careful not to compare world soccer with the more limited world markets for the sports of basketball, American football, baseball, and ice hockey. The fans in England (Scotland, Spain, France, and Italy, too) will only very reluctantly continue to pay for this folly and will soon (if not already) be unable to pay at all for it. More importantly, unwilling to pay for it. Don't just think live, in stadium ticket prices. Pay-per-view, pay cable, pay internet, etc. also must ratchet up in costs. I've been nearly chased out of a "football viewing" public house in London because I wasn't spending enough on food and drink. I was flummoxed. But the proprietor was not as he loudly proclaimed how expensive it was for him to have two simultaneous pay cable football channels. He cried out, "You must pay because I must pay!" Soccer -- like all pastimes -- should never so arrogantly assume that the next generations won't just walk away and find other ways to spend their freetime. Additionally, as economies in Europe and Britain collapse, this will all go to ruin or doldrums anyway. Sky high present-day professional league salaries for players AND coaching staffs only make the demise swifter -- and surer.