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Sanz named new general secretary
July 14th, 2012 3:32PM



[CONCACAF] Colombian-born Enrique Sanz has been appointed Concacaf's general secretary, effective July 25, replacing acting general secretary, Ted Howard, who has been in this interim role since January 2012, following the resignation of Chuck Blazer. Howard, whose work in American soccer dates back more than 40 years to the old NASL, will remain with Concacaf in his former position of deputy secretary general.

Sanz, 38,  was vice president of South American soccer marketing agency Traffic Sports USA, heading the Concacaf region since 2005. Traffic Sports USA is heavily involved in the NASL, the second division league with teams based in the USA and Canada.

Prior to joining Traffic Sports USA, Sanz was founder and CEO of Media Sports Marketing, a soccer marketing agency.

“With this appointment, and as part of Concacaf’s new leadership, I understand that my mandate is to oversee the administration of the Concacaf, so that we may achieve our mission, which is to develop soccer throughout the region,” Sanz said in a statement.

Sanz was born in Colombia but has resided in Miami for the last 13 years. He earned a master's degree from NYU in 1999.

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