[TELEVISION WATCH] GolTV will air the Lamar Hunt U.S. Open Cup final through 2014. This year’s final pits three-time defending Open Cup champ Seattle against fellow MLS team Sporting Kansas City on Wednesday.
Kansas City hosts the Aug. 8 final of the competition that was founded in 1913.
“Acquiring the broadcast rights to the final of the U.S. Open Cup through 2014 is an important milestone for GolTV as we continue to offer our passionate viewers more soccer content than any other network,” said Rodrigo Lombello, COO of GolTV. “With concerted efforts to expand our portfolio of matches from the Americas, we are tapping into one of the fastest growing markets, as the popularity of the sport in the U.S. continues to reach new heights.”